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                             67 results found
no title author magazine year volume issue page(s) type
1 Aligning Manufacturing Strategy to Export Performance of Manufacturing Small and Medium Enterprises in Malaysia Singh, Harcharanjit
 2014
 130 C p. 85-95
11 p.
 article
2 A Literature Analysis on the Relationship between External Integration, Environmental Uncertainty and Firm Performance in Malaysian SMEs Chin, Thoo Ai
 2014
 130 C p. 75-84
10 p.
 article
3 An Evaluation of Malaysian Female Consumers’ Attitude Scale towards Buying Fashion Branded Goods Tajuddin, Rosita Mohd.
 2014
 130 C p. 340-346
7 p.
 article
4 An Investigation of the Idea of Individual Learning in Enabling Organizational Change Smolarczyk, Katharina
 2014
 130 C p. 247-256
10 p.
 article
5 An Overview of Private Preschool in Malaysia: Marketing Strategies and Challenges Mustafa, Lily Muliana
 2014
 130 C p. 105-113
9 p.
 article
6 Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia's Halal Food Products Said, Mahiah
 2014
 130 C p. 120-128
9 p.
 article
7 Assessing the Situational Analysis of Heritage Tourism Industry in Melaka Hassan, Zerafinas binti Abu
 2014
 130 C p. 28-36
9 p.
 article
8 Awareness and Demand for 100% Halal Supply Chain Meat Products Alqudsi, Syed Ghazaly
 2014
 130 C p. 167-178
12 p.
 article
9 Branding Leadership in Malaysian SMEs Ahmad, Fauziah Sh.
 2014
 130 C p. 54-58
5 p.
 article
10 Celebrity Entrepreneur Endorsement and Advertising Effectiveness Muda, Mazzini
 2014
 130 C p. 11-20
10 p.
 article
11 Comparison of Stimulus-Organism-Response Framework between International and Local Retailer Goi, Mei Teh
 2014
 130 C p. 461-468
8 p.
 article
12 Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding Nirwandy, Noor
 2014
 130 C p. 325-332
8 p.
 article
13 Conceptualizing the Islamic Personality Model Othman, Abdul Kadir
 2014
 130 C p. 114-119
6 p.
 article
14 Consumer Purchase Intention toward Products Made in Malaysia vs. Made in China: A Conceptual Paper Lew, Sharon
 2014
 130 C p. 37-45
9 p.
 article
15 Customer Relationship Management (CRM) Strategies Practices in Malaysia Retailers Sulaiman, Mohd Azizul
 2014
 130 C p. 354-361
8 p.
 article
16 Determinant of Customer Loyalty in Malaysian Takaful Industry Hassan, Lailatul Faizah Abu
 2014
 130 C p. 362-370
9 p.
 article
17 Determinants of Attitude towards Islamic Financing among Halal-certified Micro and SMEs: A Preliminary Investigation Jaffar, Mariatul Aida
 2014
 130 C p. 135-144
10 p.
 article
18 Determining Socio-demographic, Psychographic and Religiosity of Green Hotel Consumer in Malaysia Mas’od, Adaviah
 2014
 130 C p. 479-489
11 p.
 article
19 Developing and Validating Halal Service Quality Instrument for Malaysian Food Service Establishments: A Conceptual Paper Ibrahim, S.
 2014
 130 C p. 400-408
9 p.
 article
20 Developing Countries’ Outward Investment: Push Factors for Malaysia Saad, Rosfadzimi Mat
 2014
 130 C p. 237-246
10 p.
 article
21 Development and Validation of Female Hedonic Orientation Scale Teo, Carol Boon Chui
 2014
 130 C p. 390-399
10 p.
 article
22 Does Remuneration Influence the Intention to Leave?: A Preliminary Study among Young Bankers in Malaysia Hussain, I.A.
 2014
 130 C p. 186-192
7 p.
 article
23 Does Service Recovery Affect Customer Satisfaction? A Study on Co-Created Retail Industry Rashid, Muhammad Hafiz Abd
 2014
 130 C p. 455-460
6 p.
 article
24 Effective Communication Systems for Malaysian Logistics Industry Muhammad, Mokhtar
 2014
 130 C p. 204-215
12 p.
 article
25 Effects of Customer Relationship Management Strategy on Call Centre's Employee Intention to Quit: Evidence from Malaysia Call Centers Abdullateef, Aliyu Olayemi
 2014
 130 C p. 305-315
11 p.
 article
26 Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives Rashid, Nik Ramli Nik Abdul
 2014
 130 C p. 499-508
10 p.
 article
27 Examining the Role of Financial Intelligence Quotient (FiQ) in Explaining Credit Card Usage Behavior: A Conceptual Framework Kamil, Nik Sari Syerina Nik
 2014
 130 C p. 568-576
9 p.
 article
28 Exploring Internet Influence towards Travel Satisfaction Lam, Jason M.S.
 2014
 130 C p. 542-551
10 p.
 article
29 Factors Associated with Propensity for Sustainable Entrepreneurship Koe, Wei-Loon
 2014
 130 C p. 65-74
10 p.
 article
30 Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim Women: A Focus Group Analysis Hashim, Azreen Jihan bt Che Mohd
 2014
 130 C p. 129-134
6 p.
 article
31 Focus Group Method an Aid to Explore Brand Experience and Contextual Factors Nadzri, Wan Nadiah Mohd
 2014
 130 C p. 439-446
8 p.
 article
32 Global Franchising Operational Issues Asarpota, Jaishree
 2014
 130 C p. 193-203
11 p.
 article
33 Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry Abdullah, Mohamad Fariz
 2014
 130 C p. 371-378
8 p.
 article
34 Islamic Branding: The Understanding and Perception Mohd Yusof, Y.L.
 2014
 130 C p. 179-185
7 p.
 article
35 Leadership in Multinational Management – A Behavior-Set to Motivate Multicultural Teams Rothacker, Anita
 2014
 130 C p. 226-236
11 p.
 article
36 Learning Organization and its Effect On Organizational Performance and Organizational Innovativeness: A Proposed Framework for Malaysian Public Institutions of Higher Education Hussein, Norashikin
 2014
 130 C p. 299-304
6 p.
 article
37 Luxury Consumer Behavior in Malaysia: Loud Brands vs.Quiet Brands Bagheri, Mohammad
 2014
 130 C p. 316-324
9 p.
 article
38 Managing Customer Retention of Hotel Industry in Malaysia Syaqirah, Z. Nurul
 2014
 130 C p. 379-389
11 p.
 article
39 Motivations Using Social Networking Sites on Quality Work Life Omar, Aida Shekh
 2014
 130 C p. 524-531
8 p.
 article
40 Muslim's Purchase Intention towards Non-Muslim's Halal Packaged Food Manufacturer Yunus, Nor Sara Nadia Muhamad
 2014
 130 C p. 145-154
10 p.
 article
41 ‘My Problem Solved, That's All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia Kumar, Pranav
 2014
 130 C p. 431-438
8 p.
 article
42 Nutritional Label and Consumer Buying Decision: A Preliminary Review Azman, Norhidayah
 2014
 130 C p. 490-498
9 p.
 article
43 Organic Food Consumption among Urban Consumers: Preliminary Results Mohamad, Siti Sarah
 2014
 130 C p. 509-514
6 p.
 article
44 Personal Interaction Encounter, Customer Involvement, Familiarity and Customer Service Experience in Malaysian Public Universities Mamat, Mazlina
 2014
 130 C p. 293-298
6 p.
 article
45 Personal vs. Social Shopping Motives: A Case of Hypermarkets Zainuddin, Anizah
 2014
 130 C p. 447-454
8 p.
 article
46 7P's: A Literature Review of Islamic Marketing and Contemporary Marketing Mix Hashim, Nurhazirah
 2014
 130 C p. 155-159
5 p.
 article
47 Smartphone's Application Adoption Benefits Using Mobile Hotel Reservation System (MHRS) among 3 to 5-star City Hotels in Malaysia Anuar, Jazira
 2014
 130 C p. 552-557
6 p.
 article
48 Sustainability in Corporate Communications and its Influence on Consumer Awareness and Perceptions: A study of H&M and Primark Dach, Lilian
 2014
 130 C p. 409-418
10 p.
 article
49 Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia Bakar, Mohd Syuhaidi Abu
 2014
 130 C p. 558-567
10 p.
 article
50 The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework Chuah, Hui Wen
 2014
 130 C p. 532-541
10 p.
 article
51 The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management Abdullah, Zainah
 2014
 130 C p. 266-272
7 p.
 article
52 The Effects of University Quality on Emotional Attachment: A Case from a Private Higher Education Institution Abdullah, Aznur Hajar
 2014
 130 C p. 282-292
11 p.
 article
53 The Impact of Entrepreneurial Orientation on Business Performance: A Study of Technology-based SMEs in Malaysia Arshad, Azlin Shafinaz
 2014
 130 C p. 46-53
8 p.
 article
54 The Impact of Supply Chain Integration on Operational Capability in Malaysian Manufacturers Chin, Thoo Ai
 2014
 130 C p. 257-265
9 p.
 article
55 The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach Harun, Mior Harris Mior
 2014
 130 C p. 419-430
12 p.
 article
56 The Influence of Intrinsic Brand Cues in Intangible Service Industries: An Application to Life Insurance Services Mohamad, Siti Sarah
 2014
 130 C p. 347-353
7 p.
 article
57 The Mediating Effect of Design Innovation between Brand Distinctiveness and Brand Performance: Evidence from Furniture Manufacturing Firms in Malaysia Fadzline, Puteri
 2014
 130 C p. 333-339
7 p.
 article
58 The Mediatory Effect of Self-efficacy on the Relationship between Religious Values and Entrepreneurial Orientations: A Case of Malay Owner Managers of SMEs in Manufacturing Industry Mohd, Rohani
 2014
 130 C p. 96-104
9 p.
 article
59 The Moderating Role of Power Exercise in B2B E-commerce Adoption Decision Alsaad, Abdallah K.H.
 2014
 130 C p. 515-523
9 p.
 article
60 The Relationships between Personal Cultural and Professional Values and Marketing Ethics among the Academicians Ahmad, Mohd Amin
 2014
 130 C p. 273-281
9 p.
 article
61 TQM and Malaysian SMEs Performance: The Mediating Roles of Organization Learning Mahmud, Nurazree
 2014
 130 C p. 216-225
10 p.
 article
62 Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers Razak, Nurhanan Syafiah Abdul
 2014
 130 C p. 577-582
6 p.
 article
63 Understanding Cultural Heritage Visitor Behavior: The Case of Melaka as World Heritage City Teo, Carol Boon Chui
 2014
 130 C p. 1-10
10 p.
 article
64 Understanding Mechanisms to Promote Halal Industry-The Stakeholders’ Views Yunos, Rahimah Mohamed
 2014
 130 C p. 160-166
7 p.
 article
65 Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty Muhammad, Nur Shahrulliza
 2014
 130 C p. 469-478
10 p.
 article
66 Unlocking the Determinants of Pathological Internet Use (PIU) among Urban Millennial Teens Neging, Pressca
 2014
 130 C p. 21-27
7 p.
 article
67 Value of Social Network for Development of Rural Malay Herbal Entrepreneurship in Malaysia Paul, Kamal Chandra
 2014
 130 C p. 59-64
6 p.
 article
                             67 results found
 
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