| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Aligning Manufacturing Strategy to Export Performance of Manufacturing Small and Medium Enterprises in Malaysia
|
Singh, Harcharanjit
|
|
2014
|
130 |
C |
p. 85-95
11 p.
|
artikel
|
| 2 |
A Literature Analysis on the Relationship between External Integration, Environmental Uncertainty and Firm Performance in Malaysian SMEs
|
Chin, Thoo Ai
|
|
2014
|
130 |
C |
p. 75-84
10 p.
|
artikel
|
| 3 |
An Evaluation of Malaysian Female Consumers’ Attitude Scale towards Buying Fashion Branded Goods
|
Tajuddin, Rosita Mohd.
|
|
2014
|
130 |
C |
p. 340-346
7 p.
|
artikel
|
| 4 |
An Investigation of the Idea of Individual Learning in Enabling Organizational Change
|
Smolarczyk, Katharina
|
|
2014
|
130 |
C |
p. 247-256
10 p.
|
artikel
|
| 5 |
An Overview of Private Preschool in Malaysia: Marketing Strategies and Challenges
|
Mustafa, Lily Muliana
|
|
2014
|
130 |
C |
p. 105-113
9 p.
|
artikel
|
| 6 |
Assessing Consumers’ Perception, Knowledge and Religiosity on Malaysia's Halal Food Products
|
Said, Mahiah
|
|
2014
|
130 |
C |
p. 120-128
9 p.
|
artikel
|
| 7 |
Assessing the Situational Analysis of Heritage Tourism Industry in Melaka
|
Hassan, Zerafinas binti Abu
|
|
2014
|
130 |
C |
p. 28-36
9 p.
|
artikel
|
| 8 |
Awareness and Demand for 100% Halal Supply Chain Meat Products
|
Alqudsi, Syed Ghazaly
|
|
2014
|
130 |
C |
p. 167-178
12 p.
|
artikel
|
| 9 |
Branding Leadership in Malaysian SMEs
|
Ahmad, Fauziah Sh.
|
|
2014
|
130 |
C |
p. 54-58
5 p.
|
artikel
|
| 10 |
Celebrity Entrepreneur Endorsement and Advertising Effectiveness
|
Muda, Mazzini
|
|
2014
|
130 |
C |
p. 11-20
10 p.
|
artikel
|
| 11 |
Comparison of Stimulus-Organism-Response Framework between International and Local Retailer
|
Goi, Mei Teh
|
|
2014
|
130 |
C |
p. 461-468
8 p.
|
artikel
|
| 12 |
Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding
|
Nirwandy, Noor
|
|
2014
|
130 |
C |
p. 325-332
8 p.
|
artikel
|
| 13 |
Conceptualizing the Islamic Personality Model
|
Othman, Abdul Kadir
|
|
2014
|
130 |
C |
p. 114-119
6 p.
|
artikel
|
| 14 |
Consumer Purchase Intention toward Products Made in Malaysia vs. Made in China: A Conceptual Paper
|
Lew, Sharon
|
|
2014
|
130 |
C |
p. 37-45
9 p.
|
artikel
|
| 15 |
Customer Relationship Management (CRM) Strategies Practices in Malaysia Retailers
|
Sulaiman, Mohd Azizul
|
|
2014
|
130 |
C |
p. 354-361
8 p.
|
artikel
|
| 16 |
Determinant of Customer Loyalty in Malaysian Takaful Industry
|
Hassan, Lailatul Faizah Abu
|
|
2014
|
130 |
C |
p. 362-370
9 p.
|
artikel
|
| 17 |
Determinants of Attitude towards Islamic Financing among Halal-certified Micro and SMEs: A Preliminary Investigation
|
Jaffar, Mariatul Aida
|
|
2014
|
130 |
C |
p. 135-144
10 p.
|
artikel
|
| 18 |
Determining Socio-demographic, Psychographic and Religiosity of Green Hotel Consumer in Malaysia
|
Mas’od, Adaviah
|
|
2014
|
130 |
C |
p. 479-489
11 p.
|
artikel
|
| 19 |
Developing and Validating Halal Service Quality Instrument for Malaysian Food Service Establishments: A Conceptual Paper
|
Ibrahim, S.
|
|
2014
|
130 |
C |
p. 400-408
9 p.
|
artikel
|
| 20 |
Developing Countries’ Outward Investment: Push Factors for Malaysia
|
Saad, Rosfadzimi Mat
|
|
2014
|
130 |
C |
p. 237-246
10 p.
|
artikel
|
| 21 |
Development and Validation of Female Hedonic Orientation Scale
|
Teo, Carol Boon Chui
|
|
2014
|
130 |
C |
p. 390-399
10 p.
|
artikel
|
| 22 |
Does Remuneration Influence the Intention to Leave?: A Preliminary Study among Young Bankers in Malaysia
|
Hussain, I.A.
|
|
2014
|
130 |
C |
p. 186-192
7 p.
|
artikel
|
| 23 |
Does Service Recovery Affect Customer Satisfaction? A Study on Co-Created Retail Industry
|
Rashid, Muhammad Hafiz Abd
|
|
2014
|
130 |
C |
p. 455-460
6 p.
|
artikel
|
| 24 |
Effective Communication Systems for Malaysian Logistics Industry
|
Muhammad, Mokhtar
|
|
2014
|
130 |
C |
p. 204-215
12 p.
|
artikel
|
| 25 |
Effects of Customer Relationship Management Strategy on Call Centre's Employee Intention to Quit: Evidence from Malaysia Call Centers
|
Abdullateef, Aliyu Olayemi
|
|
2014
|
130 |
C |
p. 305-315
11 p.
|
artikel
|
| 26 |
Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives
|
Rashid, Nik Ramli Nik Abdul
|
|
2014
|
130 |
C |
p. 499-508
10 p.
|
artikel
|
| 27 |
Examining the Role of Financial Intelligence Quotient (FiQ) in Explaining Credit Card Usage Behavior: A Conceptual Framework
|
Kamil, Nik Sari Syerina Nik
|
|
2014
|
130 |
C |
p. 568-576
9 p.
|
artikel
|
| 28 |
Exploring Internet Influence towards Travel Satisfaction
|
Lam, Jason M.S.
|
|
2014
|
130 |
C |
p. 542-551
10 p.
|
artikel
|
| 29 |
Factors Associated with Propensity for Sustainable Entrepreneurship
|
Koe, Wei-Loon
|
|
2014
|
130 |
C |
p. 65-74
10 p.
|
artikel
|
| 30 |
Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim Women: A Focus Group Analysis
|
Hashim, Azreen Jihan bt Che Mohd
|
|
2014
|
130 |
C |
p. 129-134
6 p.
|
artikel
|
| 31 |
Focus Group Method an Aid to Explore Brand Experience and Contextual Factors
|
Nadzri, Wan Nadiah Mohd
|
|
2014
|
130 |
C |
p. 439-446
8 p.
|
artikel
|
| 32 |
Global Franchising Operational Issues
|
Asarpota, Jaishree
|
|
2014
|
130 |
C |
p. 193-203
11 p.
|
artikel
|
| 33 |
Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry
|
Abdullah, Mohamad Fariz
|
|
2014
|
130 |
C |
p. 371-378
8 p.
|
artikel
|
| 34 |
Islamic Branding: The Understanding and Perception
|
Mohd Yusof, Y.L.
|
|
2014
|
130 |
C |
p. 179-185
7 p.
|
artikel
|
| 35 |
Leadership in Multinational Management – A Behavior-Set to Motivate Multicultural Teams
|
Rothacker, Anita
|
|
2014
|
130 |
C |
p. 226-236
11 p.
|
artikel
|
| 36 |
Learning Organization and its Effect On Organizational Performance and Organizational Innovativeness: A Proposed Framework for Malaysian Public Institutions of Higher Education
|
Hussein, Norashikin
|
|
2014
|
130 |
C |
p. 299-304
6 p.
|
artikel
|
| 37 |
Luxury Consumer Behavior in Malaysia: Loud Brands vs.Quiet Brands
|
Bagheri, Mohammad
|
|
2014
|
130 |
C |
p. 316-324
9 p.
|
artikel
|
| 38 |
Managing Customer Retention of Hotel Industry in Malaysia
|
Syaqirah, Z. Nurul
|
|
2014
|
130 |
C |
p. 379-389
11 p.
|
artikel
|
| 39 |
Motivations Using Social Networking Sites on Quality Work Life
|
Omar, Aida Shekh
|
|
2014
|
130 |
C |
p. 524-531
8 p.
|
artikel
|
| 40 |
Muslim's Purchase Intention towards Non-Muslim's Halal Packaged Food Manufacturer
|
Yunus, Nor Sara Nadia Muhamad
|
|
2014
|
130 |
C |
p. 145-154
10 p.
|
artikel
|
| 41 |
‘My Problem Solved, That's All !!’: A Phenomenological Approach to Consumer Complaint Redressal in Malaysia
|
Kumar, Pranav
|
|
2014
|
130 |
C |
p. 431-438
8 p.
|
artikel
|
| 42 |
Nutritional Label and Consumer Buying Decision: A Preliminary Review
|
Azman, Norhidayah
|
|
2014
|
130 |
C |
p. 490-498
9 p.
|
artikel
|
| 43 |
Organic Food Consumption among Urban Consumers: Preliminary Results
|
Mohamad, Siti Sarah
|
|
2014
|
130 |
C |
p. 509-514
6 p.
|
artikel
|
| 44 |
Personal Interaction Encounter, Customer Involvement, Familiarity and Customer Service Experience in Malaysian Public Universities
|
Mamat, Mazlina
|
|
2014
|
130 |
C |
p. 293-298
6 p.
|
artikel
|
| 45 |
Personal vs. Social Shopping Motives: A Case of Hypermarkets
|
Zainuddin, Anizah
|
|
2014
|
130 |
C |
p. 447-454
8 p.
|
artikel
|
| 46 |
7P's: A Literature Review of Islamic Marketing and Contemporary Marketing Mix
|
Hashim, Nurhazirah
|
|
2014
|
130 |
C |
p. 155-159
5 p.
|
artikel
|
| 47 |
Smartphone's Application Adoption Benefits Using Mobile Hotel Reservation System (MHRS) among 3 to 5-star City Hotels in Malaysia
|
Anuar, Jazira
|
|
2014
|
130 |
C |
p. 552-557
6 p.
|
artikel
|
| 48 |
Sustainability in Corporate Communications and its Influence on Consumer Awareness and Perceptions: A study of H&M and Primark
|
Dach, Lilian
|
|
2014
|
130 |
C |
p. 409-418
10 p.
|
artikel
|
| 49 |
Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia
|
Bakar, Mohd Syuhaidi Abu
|
|
2014
|
130 |
C |
p. 558-567
10 p.
|
artikel
|
| 50 |
The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework
|
Chuah, Hui Wen
|
|
2014
|
130 |
C |
p. 532-541
10 p.
|
artikel
|
| 51 |
The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management
|
Abdullah, Zainah
|
|
2014
|
130 |
C |
p. 266-272
7 p.
|
artikel
|
| 52 |
The Effects of University Quality on Emotional Attachment: A Case from a Private Higher Education Institution
|
Abdullah, Aznur Hajar
|
|
2014
|
130 |
C |
p. 282-292
11 p.
|
artikel
|
| 53 |
The Impact of Entrepreneurial Orientation on Business Performance: A Study of Technology-based SMEs in Malaysia
|
Arshad, Azlin Shafinaz
|
|
2014
|
130 |
C |
p. 46-53
8 p.
|
artikel
|
| 54 |
The Impact of Supply Chain Integration on Operational Capability in Malaysian Manufacturers
|
Chin, Thoo Ai
|
|
2014
|
130 |
C |
p. 257-265
9 p.
|
artikel
|
| 55 |
The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach
|
Harun, Mior Harris Mior
|
|
2014
|
130 |
C |
p. 419-430
12 p.
|
artikel
|
| 56 |
The Influence of Intrinsic Brand Cues in Intangible Service Industries: An Application to Life Insurance Services
|
Mohamad, Siti Sarah
|
|
2014
|
130 |
C |
p. 347-353
7 p.
|
artikel
|
| 57 |
The Mediating Effect of Design Innovation between Brand Distinctiveness and Brand Performance: Evidence from Furniture Manufacturing Firms in Malaysia
|
Fadzline, Puteri
|
|
2014
|
130 |
C |
p. 333-339
7 p.
|
artikel
|
| 58 |
The Mediatory Effect of Self-efficacy on the Relationship between Religious Values and Entrepreneurial Orientations: A Case of Malay Owner Managers of SMEs in Manufacturing Industry
|
Mohd, Rohani
|
|
2014
|
130 |
C |
p. 96-104
9 p.
|
artikel
|
| 59 |
The Moderating Role of Power Exercise in B2B E-commerce Adoption Decision
|
Alsaad, Abdallah K.H.
|
|
2014
|
130 |
C |
p. 515-523
9 p.
|
artikel
|
| 60 |
The Relationships between Personal Cultural and Professional Values and Marketing Ethics among the Academicians
|
Ahmad, Mohd Amin
|
|
2014
|
130 |
C |
p. 273-281
9 p.
|
artikel
|
| 61 |
TQM and Malaysian SMEs Performance: The Mediating Roles of Organization Learning
|
Mahmud, Nurazree
|
|
2014
|
130 |
C |
p. 216-225
10 p.
|
artikel
|
| 62 |
Trust and Repurchase Intention on Online Tourism Services among Malaysian Consumers
|
Razak, Nurhanan Syafiah Abdul
|
|
2014
|
130 |
C |
p. 577-582
6 p.
|
artikel
|
| 63 |
Understanding Cultural Heritage Visitor Behavior: The Case of Melaka as World Heritage City
|
Teo, Carol Boon Chui
|
|
2014
|
130 |
C |
p. 1-10
10 p.
|
artikel
|
| 64 |
Understanding Mechanisms to Promote Halal Industry-The Stakeholders’ Views
|
Yunos, Rahimah Mohamed
|
|
2014
|
130 |
C |
p. 160-166
7 p.
|
artikel
|
| 65 |
Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty
|
Muhammad, Nur Shahrulliza
|
|
2014
|
130 |
C |
p. 469-478
10 p.
|
artikel
|
| 66 |
Unlocking the Determinants of Pathological Internet Use (PIU) among Urban Millennial Teens
|
Neging, Pressca
|
|
2014
|
130 |
C |
p. 21-27
7 p.
|
artikel
|
| 67 |
Value of Social Network for Development of Rural Malay Herbal Entrepreneurship in Malaysia
|
Paul, Kamal Chandra
|
|
2014
|
130 |
C |
p. 59-64
6 p.
|
artikel
|
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