nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A meta-analysis of effect sizes based on direct marketing campaigns
|
Woodside, Arch G. |
|
1993 |
7 |
2 |
p. 19-33 15 p. |
artikel |
2 |
Architectures for marketing computer systems
|
Sargent, George |
|
1993 |
7 |
2 |
p. 60-70 11 p. |
artikel |
3 |
As DMEF grows… An emphasis on quality and customer service
|
|
|
1993 |
7 |
2 |
p. 73-76 4 p. |
artikel |
4 |
Catalog space allocation at the department level
|
Desmet, Pierre |
|
1993 |
7 |
2 |
p. 7-18 12 p. |
artikel |
5 |
From the editor
|
Schultz, Don E. |
|
1993 |
7 |
2 |
p. 4-6 3 p. |
artikel |
6 |
From the practitioners
|
Shepard, David |
|
1993 |
7 |
2 |
p. 2-3 2 p. |
artikel |
7 |
[No title]
|
Rudd, David V. |
|
1993 |
7 |
2 |
p. 71-72 2 p. |
artikel |
8 |
[No title]
|
|
|
1993 |
7 |
2 |
p. i- 1 p. |
artikel |
9 |
Opportunities and problems associated with direct marketing
|
Morganosky, Michelle A. |
|
1993 |
7 |
2 |
p. 41-52 12 p. |
artikel |
10 |
Quill corporation v. North Dakota
|
Cain, Rita Marie |
|
1993 |
7 |
2 |
p. 53-59 7 p. |
artikel |
11 |
Why do consumers open direct mail?
|
Lincoln James, E. |
|
1993 |
7 |
2 |
p. 34-40 7 p. |
artikel |