nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
An exploratory study of bingo card use in consumer magazines
|
Carlson, David C. |
|
1996 |
10 |
3 |
p. 61-68 8 p. |
artikel |
2 |
Challenges and pitfalls for direct mail across borders: The European example
|
Desmet, Pierre |
|
1996 |
10 |
3 |
p. 48-60 13 p. |
artikel |
3 |
From the Editor
|
Schultz, Don E. |
|
1996 |
10 |
3 |
p. 5-7 3 p. |
artikel |
4 |
From the Practitioners
|
Posch Jr, Robert J. |
|
1996 |
10 |
3 |
p. 2-4 3 p. |
artikel |
5 |
[No title]
|
|
|
1996 |
10 |
3 |
p. 80-84 5 p. |
artikel |
6 |
[No title]
|
|
|
1996 |
10 |
3 |
p. i- 1 p. |
artikel |
7 |
Segmentation analysis with managerial judgment
|
Levin, N. |
|
1996 |
10 |
3 |
p. 28-47 20 p. |
artikel |
8 |
Segment selection by relationship strength
|
Schijns, Jos M.C. |
|
1996 |
10 |
3 |
p. 69-79 11 p. |
artikel |
9 |
The salesperson's role clarity and task clarity in direct marketing
|
Fournier, Christophe |
|
1996 |
10 |
3 |
p. 8-17 10 p. |
artikel |
10 |
Using “opt out” reply cards in direct mail
|
van der Scheer, Hiek R. |
|
1996 |
10 |
3 |
p. 18-27 10 p. |
artikel |