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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
10 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | An exploratory study of bingo card use in consumer magazines |
Carlson, David C. |
1996 |
10 | 3 |
p. 61-68 8 p. |
article |
|
| 2 | Challenges and pitfalls for direct mail across borders: The European example |
Desmet, Pierre |
1996 |
10 | 3 |
p. 48-60 13 p. |
article |
|
| 3 | From the Editor |
Schultz, Don E. |
1996 |
10 | 3 |
p. 5-7 3 p. |
article |
|
| 4 | From the Practitioners |
Posch Jr, Robert J. |
1996 |
10 | 3 |
p. 2-4 3 p. |
article |
|
| 5 | [No title] |
1996 |
10 | 3 |
p. 80-84 5 p. |
article |
||
| 6 | [No title] |
1996 |
10 | 3 |
p. i- 1 p. |
article |
||
| 7 | Segmentation analysis with managerial judgment |
Levin, N. |
1996 |
10 | 3 |
p. 28-47 20 p. |
article |
|
| 8 | Segment selection by relationship strength |
Schijns, Jos M.C. |
1996 |
10 | 3 |
p. 69-79 11 p. |
article |
|
| 9 | The salesperson's role clarity and task clarity in direct marketing |
Fournier, Christophe |
1996 |
10 | 3 |
p. 8-17 10 p. |
article |
|
| 10 | Using “opt out” reply cards in direct mail |
van der Scheer, Hiek R. |
1996 |
10 | 3 |
p. 18-27 10 p. |
article |
10 results found