| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A co-creation involving peripheral cues: When and how engagement size generates persuasiveness
|
Li, Peng
|
|
|
86 |
C |
p.
|
artikel
|
| 2 |
Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention
|
Wang, Xueying
|
|
|
86 |
C |
p.
|
artikel
|
| 3 |
Can higher delivery costs promote greener practices? Consumer behaviour insights from Barcelona
|
Savall-Mañó, Maria
|
|
|
86 |
C |
p.
|
artikel
|
| 4 |
Decoding internal customer satisfaction in services firms through the lens of ability, motivation and opportunity framework using text mining approaches
|
Rathor, Abhinav Shankar
|
|
|
86 |
C |
p.
|
artikel
|
| 5 |
Editorial Board
|
|
|
|
86 |
C |
p.
|
artikel
|
| 6 |
Enhancing consumer trust in displayed information through digital price tags in retail marketing
|
Yim, Mark Yi-Cheon
|
|
|
86 |
C |
p.
|
artikel
|
| 7 |
Exploring the adverse effects of the metaverse on users’ psychological well-being and Self-Esteem: A mixed-methods study
|
Jia, Yue
|
|
|
86 |
C |
p.
|
artikel
|
| 8 |
First come, first served: The importance of purchase priority in new product purchase competition
|
Zhang, Min
|
|
|
86 |
C |
p.
|
artikel
|
| 9 |
Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects
|
Zhuang, Yiming
|
|
|
86 |
C |
p.
|
artikel
|
| 10 |
Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement
|
Meng, Jinlin
|
|
|
86 |
C |
p.
|
artikel
|
| 11 |
Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?
|
Bettiga, Debora
|
|
|
86 |
C |
p.
|
artikel
|
| 12 |
Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension
|
Heydari, Ali
|
|
|
86 |
C |
p.
|
artikel
|
| 13 |
Sincerity or incompetence? The double-edged sword effect of sadness expression in chatbots service failure
|
Zhang, Weida
|
|
|
86 |
C |
p.
|
artikel
|
| 14 |
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy
|
Chen, Zhongwei
|
|
|
86 |
C |
p.
|
artikel
|
| 15 |
Strategic configuration of platform functionalities in service-selling Platforms: The role of price position and reputation
|
Dong, Lingfeng
|
|
|
86 |
C |
p.
|
artikel
|
| 16 |
The drivers and boundaries of consumer switching from full-length to derivative condensed content
|
Nguyen, Tin Trung
|
|
|
86 |
C |
p.
|
artikel
|
| 17 |
The effectiveness of immersive media in promoting consumer Products: Augmented vs. virtual reality
|
Wu, Jin-Feng
|
|
|
86 |
C |
p.
|
artikel
|
| 18 |
The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion
|
Gilal, Naeem Gul
|
|
|
86 |
C |
p.
|
artikel
|
| 19 |
The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye
|
Yuksektepe, Meltem
|
|
|
86 |
C |
p.
|
artikel
|
| 20 |
Time well spent! The role of information presentation and viewing time in sustainable textile online purchase behavior: Insights from an online store experiment
|
Rösch, Stella Franca
|
|
|
86 |
C |
p.
|
artikel
|
| 21 |
Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises
|
Yao, Yuexin
|
|
|
86 |
C |
p.
|
artikel
|
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