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                             48 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 AI service may backfire: Reduced service warmth due to service provider transformation Lv, Xingyang

85 C p.
artikel
2 Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention Gong, Yanping

85 C p.
artikel
3 Consumer behavior toward cultured meat in the foodservice industry: Insights from IPA and fsQCA analysis on shifting trends Quan, Lanji

85 C p.
artikel
4 Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features Hsiao, Yu-Hsiang

85 C p.
artikel
5 Digital daydreams: Exploring consumer motivations for engaging with the metaverse Soni, Sigma

85 C p.
artikel
6 Dynamic prediction of product competitive position: A multisource data-driven competitive analysis framework from a multi-competitor perspective Li, Yanlai

85 C p.
artikel
7 E-commerce enterprise flexibility leading to better customer perception Urban, Wieslaw

85 C p.
artikel
8 Editorial Board
85 C p.
artikel
9 Effect of infrastructure and technological factors on slum online commerce and product delivery: A structural functionalism perspective Armah, Abdul Karim

85 C p.
artikel
10 Effects of crisis-induced inflation on purchasing and consumer behavior in Germany Mennekes, Theresia

85 C p.
artikel
11 Empathetic creativity as a ‘shield’: A dual-path study of the impact of artificial intelligence usage on employee work outcomes Jiao, Yuchen

85 C p.
artikel
12 Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals Kim, Yanghee

85 C p.
artikel
13 From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices Najafabadiha, Amirhossein

85 C p.
artikel
14 Fun or warm: How conversational style boosts customer engagement Roy Bhattacharjee, Debashree

85 C p.
artikel
15 Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance Liu, Ruoran

85 C p.
artikel
16 How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach Wang, Ruipeng

85 C p.
artikel
17 How emotions in online reviews affect movie sales: Evidence from Hollywood Ullah, Rahat

85 C p.
artikel
18 How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness Hu, Linfeng

85 C p.
artikel
19 I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images Liu, Yongdan

85 C p.
artikel
20 Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value Liu, Hao

85 C p.
artikel
21 Improving consumer satisfaction through shopping app features: A Kano-based approach Sinemus, Kathrin

85 C p.
artikel
22 Improving customer retention in taxi industry using travel data analytics: A churn prediction study Loureiro, A.L.D.

85 C p.
artikel
23 Influencing mechanisms of live streamer's language strategies on product sales Ma, Xiangyang

85 C p.
artikel
24 Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands Fayyaz, Muhammad Shahzeb

85 C p.
artikel
25 Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort Wang, Tong

85 C p.
artikel
26 Less colorful = purer? The effect of packaging colorfulness on product purity perception Huang, Zhiyuan

85 C p.
artikel
27 Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail Li, Jiarui

85 C p.
artikel
28 Love deepens hatred! AI immorality and users’ love-becomes-hate phenomenon Li, Jiaxuan

85 C p.
artikel
29 Measuring technology acceptance over time using transfer models based on online customer reviews Baier, Daniel

85 C p.
artikel
30 Multicategory choice modeling by recurrent neural nets Hruschka, Harald

85 C p.
artikel
31 Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction Li, Zhitang

85 C p.
artikel
32 Optimizing gift card and pricing strategies in the presence of double mental discounting Cui, Jie

85 C p.
artikel
33 Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention Zhang, Fei

85 C p.
artikel
34 Retraction notice to “Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research” [J. Retailing and Consum. Serv. 81 (2024) 104031] Wang, Zerong

85 C p.
artikel
35 Review lifecycle analytics and importance–obsolescence analysis: A data-driven design approach to product circularity Won, Jisoo

85 C p.
artikel
36 Signaling cost to distributive fairness sensitive customers with price guarantee window Li, Zhiguo

85 C p.
artikel
37 Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction Duong, Quang Huy

85 C p.
artikel
38 Sustainability-driven fashion: Unpacking generation Z’s second-hand clothing purchase intentions Prisco, Anna

85 C p.
artikel
39 Tailoring explanations in conversational recommendations: The impact of decision contexts and user interfaces Chen, Qian Qian

85 C p.
artikel
40 The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads Park, Kikyoung

85 C p.
artikel
41 The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction Fan, Xiaojun

85 C p.
artikel
42 The power of personal losses: How the loss-gain frame influences public green participation intentions Chen, Chunfeng

85 C p.
artikel
43 The way out – Customer benefits and self-service satisfaction in cashierless shopping systems Schultz, Carsten D.

85 C p.
artikel
44 Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail Darbanian, Farzaneh

85 C p.
artikel
45 Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience Li, Wenjie

85 C p.
artikel
46 Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention Yu, Yixiu

85 C p.
artikel
47 Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli Heredero, Laura Carmen

85 C p.
artikel
48 When algorithms meet emotions: Understanding consumer satisfaction in AI companion applications Silayach, Nikee

85 C p.
artikel
                             48 gevonden resultaten
 
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