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                                       Details for article 45 of 48 found articles
 
 
  Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience
 
 
Title: Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience
Author: Li, Wenjie
Corral de Zubielqui, Graciela
Rao Hill, Sally
Appeared in: Journal of retailing and consumer services
Paging: Volume 85 () nr. C pages p.
Year: 2025
Contents:
Publisher: The Authors
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 45 of 48 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands