| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A holistic framework for consumer usage modes of augmented reality marketing in retailing
|
Caboni, Federica
|
|
|
80 |
C |
p.
|
artikel
|
| 2 |
A hybrid stochastic data envelopment analysis and decision tree for performance prediction in retail industry
|
Lagzi, Mohammad Dana
|
|
|
80 |
C |
p.
|
artikel
|
| 3 |
Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
|
Román, Sergio
|
|
|
80 |
C |
p.
|
artikel
|
| 4 |
Atmospherics fosters customer loyalty: Exploring the mediating effects of memorable customer experience and customer satisfaction in factory outlet malls in Taiwan
|
Chen, Chin-Tsu
|
|
|
80 |
C |
p.
|
artikel
|
| 5 |
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
|
Deng, Fengyi
|
|
|
80 |
C |
p.
|
artikel
|
| 6 |
Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context
|
Li, Nianlin
|
|
|
80 |
C |
p.
|
artikel
|
| 7 |
Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits
|
Pang, Hua
|
|
|
80 |
C |
p.
|
artikel
|
| 8 |
Editorial Board
|
|
|
|
80 |
C |
p.
|
artikel
|
| 9 |
Embracing new energy vehicles: An empirical examination of female consumer perspectives
|
Zhao, Jinjing
|
|
|
80 |
C |
p.
|
artikel
|
| 10 |
Evaluating regression techniques for service advisor performance analysis in automotive dealerships
|
Njoku, Judith Nkechinyere
|
|
|
80 |
C |
p.
|
artikel
|
| 11 |
Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention
|
Guo, Rui
|
|
|
80 |
C |
p.
|
artikel
|
| 12 |
Firm engagement: Scale development and verification
|
Han, Xiaoyun
|
|
|
80 |
C |
p.
|
artikel
|
| 13 |
Gaining insights for service improvement through unstructured text from online reviews
|
Zhang, Chenxi
|
|
|
80 |
C |
p.
|
artikel
|
| 14 |
Hospitality for prime consumers and others under the retail management
|
Bhattacharya, Sandipa
|
|
|
80 |
C |
p.
|
artikel
|
| 15 |
How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree
|
Wang, Ying
|
|
|
80 |
C |
p.
|
artikel
|
| 16 |
How do customers react to preferential treatment? An affective events theory and time-lagged survey
|
Ul Ain, Qurat
|
|
|
80 |
C |
p.
|
artikel
|
| 17 |
How to obtain customer requirements for each stage of the product life cycle from online reviews: Using mobile phones as an example
|
Zhang, Lei
|
|
|
80 |
C |
p.
|
artikel
|
| 18 |
Informing or persuading? Unveiling the complex dynamics of live chat in online labor markets
|
Dong, Lingfeng
|
|
|
80 |
C |
p.
|
artikel
|
| 19 |
Intention to adopt services by AI avatar: A protection motivation theory perspective
|
Park, Jungkun
|
|
|
80 |
C |
p.
|
artikel
|
| 20 |
Minority service providers serving majority group customers: The relations between power attribution, empathy and emotional labor
|
Seger-Guttmann, Tali
|
|
|
80 |
C |
p.
|
artikel
|
| 21 |
Prominent or subtle: The impact of brand prominence on social media advertisement engagement
|
Xiao, Tingwen
|
|
|
80 |
C |
p.
|
artikel
|
| 22 |
Seeking stability or change? Retailers’ organizational legitimacy, strategic orientation and cross-channel integration
|
Xue, Jiaqi
|
|
|
80 |
C |
p.
|
artikel
|
| 23 |
Self as source: The interplay of sharing eWOM with consumer engagement and incentive acceptance
|
Levy, Shalom
|
|
|
80 |
C |
p.
|
artikel
|
| 24 |
Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?
|
Zhou, Chi
|
|
|
80 |
C |
p.
|
artikel
|
| 25 |
Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
|
Cohen, Justin
|
|
|
80 |
C |
p.
|
artikel
|
| 26 |
Sustainable service product design method: Focus on customer demands and triple bottom line
|
Liu, Xiao
|
|
|
80 |
C |
p.
|
artikel
|
| 27 |
Text mining analysis of retail and consumer service leaders' sustainability narratives: Are they actually true?
|
Raghavendra, Ananya Hadadi
|
|
|
80 |
C |
p.
|
artikel
|
| 28 |
The impact of the Seller's facial image on consumer purchase behavior in peer-to-peer accommodation platforms
|
Zhang, Ning
|
|
|
80 |
C |
p.
|
artikel
|
| 29 |
The power of endorsement in upcycled food promotion: Investigating the moderating effect of perceived food familiarity
|
Jeon, Jiyeon
|
|
|
80 |
C |
p.
|
artikel
|
| 30 |
The role of digital orientation and strategic emphasis in creating brand competitiveness
|
Manjunath, Chandana
|
|
|
80 |
C |
p.
|
artikel
|
| 31 |
The vulnerability and resilience of service quality management in food supply chains: Lessons from unstructured data on food-safety cases
|
Wu, Pei-Ju
|
|
|
80 |
C |
p.
|
artikel
|
| 32 |
Understanding consumers’ acceptance of edible food packaging: The role of consumer innovativeness
|
Zhang, Xingyi
|
|
|
80 |
C |
p.
|
artikel
|
Tijdschrift beschrijving