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                             70 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Applying the triple coherence line to in-store marketing plans to increase private label market share Garrido-Morgado, Álvaro

77 C p.
artikel
2 A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico Ulrich, Isabelle

77 C p.
artikel
3 Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment Bilal, Muhammad

77 C p.
artikel
4 Beyond weekdays: The impact of the weekend effect on eWOM of hedonic product Du, Jiangang

77 C p.
artikel
5 Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness Luo, Xi

77 C p.
artikel
6 Connecting BOP consumers and retailers: What drives small-time retailing through social media? Kumar, Jitender

77 C p.
artikel
7 Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants Zhang, Xiaojing

77 C p.
artikel
8 Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons Zhang, Yue

77 C p.
artikel
9 Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels Shehawy, Yasser Moustafa

77 C p.
artikel
10 Customer definitions of moral value for retail brands: A qualitative understanding Wei, Yunyi

77 C p.
artikel
11 Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail Zhang, Xueting

77 C p.
artikel
12 Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective Pang, Hua

77 C p.
artikel
13 Do sales control systems affect service–sales ambidexterity and salesperson performance? A job demands–resources perspective Fujii, Makoto

77 C p.
artikel
14 Editorial Board
77 C p.
artikel
15 Effects of information quantity and diversity on consumers under complex uncertainty Lin, Yuanfang

77 C p.
artikel
16 Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory Vinoi, Nivin

77 C p.
artikel
17 Evidence-based equilibrium analysis of two-sided market in food delivery industry Jo, Hanseul

77 C p.
artikel
18 Exploring consumer mobile payment innovations: An investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth Hameed, Irfan

77 C p.
artikel
19 Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services Tsai, Pei-Hsuan

77 C p.
artikel
20 Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention Lu, Hsiao-Han

77 C p.
artikel
21 Exploring the stimulating role of augmented reality features in E-commerce: A three-staged hybrid approach Xu, Xiao-Yu

77 C p.
artikel
22 Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management Youn, Song-Yi

77 C p.
artikel
23 From feeling like home to being at home: The negative outcomes of attachment to commercial places Debenedetti, Alain

77 C p.
artikel
24 From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value Valentini, Tony

77 C p.
artikel
25 Generational differences in payment transparency perceptions Parks-Stamm, Elizabeth J.

77 C p.
artikel
26 Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement Jiang, Kan

77 C p.
artikel
27 Hey boomer, “your ride has arrived”: Are you willing to continue using the ride-hailing app? Akram, Umair

77 C p.
artikel
28 Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts Patrizi, Michela

77 C p.
artikel
29 How does AI technology integration affect employees’ proactive service behaviors? A transactional theory of stress perspective Huang, Yingying

77 C p.
artikel
30 How do social media influencers induce the urge to buy impulsively? Social commerce context Shamim, Komal

77 C p.
artikel
31 How observation of other shoppers increases the in-store use of mobile technology Darvasi, Gábor

77 C p.
artikel
32 Human vs. AI: The battle for authenticity in fashion design and consumer response Lee, Garim

77 C p.
artikel
33 Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit Sharma, Neeru

77 C p.
artikel
34 Influencer selection and strategic analysis for live streaming selling Ye, Fei

77 C p.
artikel
35 “Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption Zhao, Xiaowen

77 C p.
artikel
36 Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions Ghali, Zohra

77 C p.
artikel
37 Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty Rodrigues, Mariana Berga

77 C p.
artikel
38 Make the photo in good shape: The matching effect of photo shapes and donation appeals on donation intentions Zheng, Chundong

77 C p.
artikel
39 Metaverse integration challenges: An in-depth ISM and MICMAC analysis Mkedder, Nadjim

77 C p.
artikel
40 Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions Kumar, Aman

77 C p.
artikel
41 More is not always better: Examining the drivers of livestream sales from an information overload perspective Zhang, Cong

77 C p.
artikel
42 Ordering alone or together? The effect of ordering situation on over-ordering behavior Zou, Huan

77 C p.
artikel
43 Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth Kayeser Fatima, Johra

77 C p.
artikel
44 Retail store location screening: A machine learning-based approach Lu, Jialiang

77 C p.
artikel
45 Risk management for barter exchange policy under retail industry Mishra, Mowmita

77 C p.
artikel
46 Shaping destination marketing with norms and personality Wasaya, Allah

77 C p.
artikel
47 S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing Shamim, Amjad

77 C p.
artikel
48 Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability Kim, Myung Ja

77 C p.
artikel
49 Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase Park, Sangchul

77 C p.
artikel
50 Temporary VAT rate cuts and food prices in e-commerce Fedoseeva, Svetlana

77 C p.
artikel
51 The impact of health crisis on sports consumption – A longitudinal study Adá-Lameiras, Alba

77 C p.
artikel
52 The importance of online customer reviews characteristics on remanufactured product sales: Evidence from the mobile phone market on Amazon.com Zhai, Mengfan

77 C p.
artikel
53 The investigation of green purchasing behavior in China: A conceptual model based on the theory of planned behavior and self-determination theory Wang, Ying

77 C p.
artikel
54 Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores Yoo, Jonghyun

77 C p.
artikel
55 The strategic value of buy online and pick up from store service to the dual channel coordination Pei, Zhi

77 C p.
artikel
56 The study of brand loyalty and switching cost on OTT bundled service choice: Focusing on reference-dependent preferences in the saturated market Kim, Kyungah

77 C p.
artikel
57 To ‘green dine’ or not to ‘green dine’? Assessing the impact of beliefs and altruism Nimri, Rawan

77 C p.
artikel
58 Transformative places and the citizenship experience: A dynamic perspective of disasters, transitional servicescapes, and place attachment Finsterwalder, Jörg

77 C p.
artikel
59 Uncovering the quality factors driving the success of mobile payment apps Yi, Jisu

77 C p.
artikel
60 Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. Agag, Gomaa

77 C p.
artikel
61 Unveiling consumer preferences in automotive reviews through aspect-based opinion generation Liu, Yang

77 C p.
artikel
62 Up or down? The effect of vertical display on consumers’ attitude toward recycled product advertisements Lin, Yanfeng

77 C p.
artikel
63 User perceptions and continuance intentions: An in-depth analysis of perceived values in amateur-hosted sharing accommodations Zhang, Leyi

77 C p.
artikel
64 Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm Lee Park, Camila

77 C p.
artikel
65 Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception Liu, Fanjue

77 C p.
artikel
66 What affects the promoting intention of mobile banking services? Insights from mining consumer reviews Basu, Bibaswan

77 C p.
artikel
67 What drives consumers to use local online retail platforms? The influence of non-place-specific and place-specific motives Hagen, Daphne

77 C p.
artikel
68 What retail apocalypse? A Delphi forecast of commercial space demand in the Toronto region Daniel, Christopher

77 C p.
artikel
69 When it rains, it pours? The impact of weather on customer returns in the brick-and-mortar retail store Hu, Jianhao

77 C p.
artikel
70 Who is more likely to initiate referrals? Effect of consumer's regulatory focus on referral intention Jin, Huijie

77 C p.
artikel
                             70 gevonden resultaten
 
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