| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments
|
Siqueira, Jose Ribamar
|
|
|
53 |
C |
p.
|
artikel
|
| 2 |
A comparison of brand loyalty between on the go and take-home consumption purchases
|
Trinh, Giang
|
|
|
53 |
C |
p.
|
artikel
|
| 3 |
Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective
|
Fan, Xiaojun
|
|
|
53 |
C |
p.
|
artikel
|
| 4 |
An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China
|
Priporas, Constantinos-Vasilios
|
|
|
53 |
C |
p.
|
artikel
|
| 5 |
Anger punishes, compassion forgives: How discrete emotions mitigate double standards in consumer ethical judgment
|
Septianto, Felix
|
|
|
53 |
C |
p.
|
artikel
|
| 6 |
A supply chain coordination mechanism with suppliers’ effort performance level and fairness concern
|
Liu, Yong
|
|
|
53 |
C |
p.
|
artikel
|
| 7 |
A train of thought in product experientiality: Working memory, distraction, and inconsistencies in cue order effects
|
Offergeld, Tobias
|
|
|
53 |
C |
p.
|
artikel
|
| 8 |
A typology of viral ad sharers using sentiment analysis
|
Kulkarni, Kalpak K.
|
|
|
53 |
C |
p.
|
artikel
|
| 9 |
Beauty in the eyes of its beholders: Effects of design novelty on consumer preference
|
Liu, Fu
|
|
|
53 |
C |
p.
|
artikel
|
| 10 |
Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors
|
Itani, Omar S.
|
|
|
53 |
C |
p.
|
artikel
|
| 11 |
Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention
|
Dabbous, Amal
|
|
|
53 |
C |
p.
|
artikel
|
| 12 |
Canal boat tourism: Application of complexity theory
|
Mehran, Javaneh
|
|
|
53 |
C |
p.
|
artikel
|
| 13 |
Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
|
Tran, Gina A.
|
|
|
53 |
C |
p.
|
artikel
|
| 14 |
Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness
|
Fatima, Johra Kayeser
|
|
|
53 |
C |
p.
|
artikel
|
| 15 |
Dine-in or take-out: Modeling millennials’ cooking motivation and choice
|
Namin, Aidin
|
|
|
53 |
C |
p.
|
artikel
|
| 16 |
Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country
|
Ballco, Petjon
|
|
|
53 |
C |
p.
|
artikel
|
| 17 |
Editorial Board
|
|
|
|
53 |
C |
p.
|
artikel
|
| 18 |
Editorial introduction: Advances in theory and practice of digital marketing
|
Dwivedi, Yogesh K.
|
|
|
53 |
C |
p.
|
artikel
|
| 19 |
Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction
|
Söderlund, Magnus
|
|
|
53 |
C |
p.
|
artikel
|
| 20 |
Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
|
McColl, Rod
|
|
|
53 |
C |
p.
|
artikel
|
| 21 |
Exploring flow in the mobile interface context
|
Johnson, Clark D.
|
|
|
53 |
C |
p.
|
artikel
|
| 22 |
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?
|
Itani, Omar S.
|
|
|
53 |
C |
p.
|
artikel
|
| 23 |
How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study
|
Casado-Aranda, Luis-Alberto
|
|
|
53 |
C |
p.
|
artikel
|
| 24 |
If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items
|
Pantoja, Felipe
|
|
|
53 |
C |
p.
|
artikel
|
| 25 |
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
|
Sokolova, Karina
|
|
|
53 |
C |
p.
|
artikel
|
| 26 |
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
|
Algharabat, Raed
|
|
|
53 |
C |
p.
|
artikel
|
| 27 |
Minding the competition: The drivers for multichannel service quality in fashion retailing
|
Patten, Elena
|
|
|
53 |
C |
p.
|
artikel
|
| 28 |
Negative and positive customer shopping experience in an online context
|
Barari, Mojtaba
|
|
|
53 |
C |
p.
|
artikel
|
| 29 |
New perspectives on gray sheep behavior in E-commerce recommendations
|
Srivastava, Abhishek
|
|
|
53 |
C |
p.
|
artikel
|
| 30 |
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
|
Hinsch, Chris
|
|
|
53 |
C |
p.
|
artikel
|
| 31 |
Organic consumerism: A comparison between India and the USA
|
Boobalan, Kirubaharan
|
|
|
53 |
C |
p.
|
artikel
|
| 32 |
Perceived helpfulness of eWOM: Emotions, fairness and rationality
|
Ismagilova, Elvira
|
|
|
53 |
C |
p.
|
artikel
|
| 33 |
Per piece or per kilogram? Default-unit effects in retailing
|
Fecher, André
|
|
|
53 |
C |
p.
|
artikel
|
| 34 |
Personalized digital marketing recommender engine
|
Behera, Rajat Kumar
|
|
|
53 |
C |
p.
|
artikel
|
| 35 |
Price recall: Brand and store type differences
|
Loy, Jens-Peter
|
|
|
53 |
C |
p.
|
artikel
|
| 36 |
Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context
|
Kaatz, Christopher
|
|
|
53 |
C |
p.
|
artikel
|
| 37 |
Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures
|
Patel, Jayesh D.
|
|
|
53 |
C |
p.
|
artikel
|
| 38 |
Small shop survival – The financial response to a global financial crisis
|
Arrieta-Paredes, Mary-Paz
|
|
|
53 |
C |
p.
|
artikel
|
| 39 |
Social media marketing: Who is watching the watchers?
|
Jacobson, Jenna
|
|
|
53 |
C |
p.
|
artikel
|
| 40 |
Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty
|
Kim, Woohyoung
|
|
|
53 |
C |
p.
|
artikel
|
| 41 |
The distinct effects of gratitude and pride on donation choice and amount
|
Paramita, Widya
|
|
|
53 |
C |
p.
|
artikel
|
| 42 |
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
|
Ismagilova, Elvira
|
|
|
53 |
C |
p.
|
artikel
|
| 43 |
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency
|
Jaud, David A.
|
|
|
53 |
C |
p.
|
artikel
|
| 44 |
The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
|
Anesbury, Zachary William
|
|
|
53 |
C |
p.
|
artikel
|
| 45 |
The interaction between reputation and information search: Evidence of information avoidance and confirmation bias
|
Lallement, Jeanne
|
|
|
53 |
C |
p.
|
artikel
|
| 46 |
The relevance of interaction choice: Customer preferences and willingness to pay
|
Barwitz, Niklas
|
|
|
53 |
C |
p.
|
artikel
|
| 47 |
The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk
|
Lopes, Evandro Luiz
|
|
|
53 |
C |
p.
|
artikel
|
| 48 |
The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention
|
McClure, Clair
|
|
|
53 |
C |
p.
|
artikel
|
| 49 |
The role payment depreciation in short temporal separations: Should online retailer make customers wait?
|
Sharma, Dheeraj
|
|
|
53 |
C |
p.
|
artikel
|
| 50 |
Tourism value VS barriers to booking trips online
|
San-Martín, Sonia
|
|
|
53 |
C |
p.
|
artikel
|
| 51 |
Understanding consumers’ paths to webrooming: A complexity approach
|
Aw, Eugene Cheng-Xi
|
|
|
53 |
C |
p.
|
artikel
|
| 52 |
Up the ante: Electronic word of mouth and its effects on firm reputation and performance
|
Nisar, Tahir M.
|
|
|
53 |
C |
p.
|
artikel
|
| 53 |
User engagement for mobile payment service providers – introducing the social media engagement model
|
Grover, Purva
|
|
|
53 |
C |
p.
|
artikel
|
| 54 |
Viability of Amazon’s driven innovations targeting shoppers’ impulsiveness
|
Farah, Maya F.
|
|
|
53 |
C |
p.
|
artikel
|
| 55 |
Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery
|
Singh, Reema
|
|
|
53 |
C |
p.
|
artikel
|
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