| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality
|
Japutra, Arnold
|
|
2018
|
44 |
C |
p. 191-200
|
artikel
|
| 2 |
Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
|
Yang, Song
|
|
2018
|
44 |
C |
p. 24-34
|
artikel
|
| 3 |
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
|
Dwivedi, Abhishek
|
|
2018
|
44 |
C |
p. 100-107
|
artikel
|
| 4 |
Buyer-seller amount-price equilibrium for prepaid services: Implication for promotional pricing
|
Sinha, Rajesh Kumar
|
|
2018
|
44 |
C |
p. 285-292
|
artikel
|
| 5 |
Collaborative consumption as C2C trading: Analyzing the effects of materialism and price consciousness
|
Lindblom, Arto
|
|
2018
|
44 |
C |
p. 244-252
|
artikel
|
| 6 |
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
|
Bambauer-Sachse, Silke
|
|
2018
|
44 |
C |
p. 82-90
|
artikel
|
| 7 |
Customer engagement behaviors: The role of service convenience, fairness and quality
|
Roy, Sanjit Kumar
|
|
2018
|
44 |
C |
p. 293-304
|
artikel
|
| 8 |
Designing retail spaces for inclusion
|
Edwards, Karen
|
|
2018
|
44 |
C |
p. 182-190
|
artikel
|
| 9 |
Does price sensitivity and price level influence store price image and repurchase intention in retail markets?
|
Graciola, Ana Paula
|
|
2018
|
44 |
C |
p. 201-213
|
artikel
|
| 10 |
Drivers of user loyalty intention and commitment to a search engine: An exploratory study
|
Sirdeshmukh, Deepak
|
|
2018
|
44 |
C |
p. 71-81
|
artikel
|
| 11 |
Editorial Board
|
|
|
2018
|
44 |
C |
p. ii
|
artikel
|
| 12 |
Emotional experiences behind the pursuit of inconspicuous luxury
|
Makkar, Marian
|
|
2018
|
44 |
C |
p. 222-234
|
artikel
|
| 13 |
Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept
|
Liu, Richie L.
|
|
2018
|
44 |
C |
p. 305-314
|
artikel
|
| 14 |
Fun and fair, and I don’t care: The role of enjoyment, fairness and subjective norms on online gambling intentions
|
Konietzny, Jirka
|
|
2018
|
44 |
C |
p. 91-99
|
artikel
|
| 15 |
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
|
Duarte, Paulo
|
|
2018
|
44 |
C |
p. 161-169
|
artikel
|
| 16 |
How service quality and outcome confidence drive pre-outcome word-of-mouth
|
Ifie, Kemefasu
|
|
2018
|
44 |
C |
p. 214-221
|
artikel
|
| 17 |
Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective
|
Iyer, Pramod
|
|
2018
|
44 |
C |
p. 235-243
|
artikel
|
| 18 |
Is stereotypical gender targeting effective for increasing service choice?
|
Friedmann, Enav
|
|
2018
|
44 |
C |
p. 35-44
|
artikel
|
| 19 |
Knowledge Push Curve (KPC) in retailing: Evidence from patented innovations analysis affecting retailers' competitiveness
|
Pantano, Eleonora
|
|
2018
|
44 |
C |
p. 150-160
|
artikel
|
| 20 |
Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
|
van Esch, Patrick
|
|
2018
|
44 |
C |
p. 266-273
|
artikel
|
| 21 |
Shifting value perceptions among young urban Indian consumers: The role of need for distinctiveness and western acculturation
|
Mann, Manveer
|
|
2018
|
44 |
C |
p. 127-133
|
artikel
|
| 22 |
The effects of different, discrete positive emotions on electronic word-of-mouth
|
Septianto, Felix
|
|
2018
|
44 |
C |
p. 1-10
|
artikel
|
| 23 |
The flagship stores as sustainability communication channels for luxury fashion retailers
|
Arrigo, Elisa
|
|
2018
|
44 |
C |
p. 170-177
|
artikel
|
| 24 |
The influence of audience characteristics on the effectiveness of brand placement memory
|
Natarajan, Thamaraiselvan
|
|
2018
|
44 |
C |
p. 134-149
|
artikel
|
| 25 |
The more things change the more they stay the same: A replicated study of small retail firm resources
|
Grimmer, Louise
|
|
2018
|
44 |
C |
p. 54-63
|
artikel
|
| 26 |
The role of psychological ownership in shoplifting prevention: An exploratory study
|
Potdar, Balkrushna
|
|
2018
|
44 |
C |
p. 253-265
|
artikel
|
| 27 |
Those prices are HOT! How temperature-related visual cues anchor expectations of price and value
|
Barbera, Michael
|
|
2018
|
44 |
C |
p. 178-181
|
artikel
|
| 28 |
Together always better? The impact of shopping companions and shopping motivation on adolescents' shopping experience
|
Wenzel, Stefanie
|
|
2018
|
44 |
C |
p. 118-126
|
artikel
|
| 29 |
Understanding Chinese consumer adoption of apparel mobile commerce: An extended TAM approach
|
Chi, Ting
|
|
2018
|
44 |
C |
p. 274-284
|
artikel
|
| 30 |
Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer
|
Shaikh, Aijaz A.
|
|
2018
|
44 |
C |
p. 45-53
|
artikel
|
| 31 |
Understanding multichannel shopper journey configuration: An application of goal theory
|
Harris, Patricia
|
|
2018
|
44 |
C |
p. 108-117
|
artikel
|
| 32 |
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
|
Scholz, Joachim
|
|
2018
|
44 |
C |
p. 11-23
|
artikel
|
| 33 |
What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
|
Vilches-Montero, Sonia
|
|
2018
|
44 |
C |
p. 64-70
|
artikel
|
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