| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Agenda-Setting
|
E. Moriarty, Sandra
|
|
1998
|
24 |
1 |
p. 116-
1 p.
|
artikel
|
| 2 |
A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations
|
Botan, Carl H.
|
|
1998
|
24 |
1 |
p. 21-44
24 p.
|
artikel
|
| 3 |
‘Away with prejudice’: an anti-discrimination campaign among municipal officials in the Netherlands
|
van Wel, Frits
|
|
1998
|
24 |
1 |
p. 99-109
11 p.
|
artikel
|
| 4 |
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
|
Newsom, Doug
|
|
1998
|
24 |
1 |
p. 112-113
2 p.
|
artikel
|
| 5 |
Fund Raising & Marketing in the One-Person Shop: Achieving Success With Limited Resources
|
L. Daugherty, Emma
|
|
1998
|
24 |
1 |
p. 117-
1 p.
|
artikel
|
| 6 |
Handbook for Public Relations Writing, 3rd edition
|
M. Sallot, Lynne
|
|
1998
|
24 |
1 |
p. 114-
1 p.
|
artikel
|
| 7 |
Journalism Ethics: Philosophical Foundations for News Media
|
Newsom, Doug
|
|
1998
|
24 |
1 |
p. 118-119
2 p.
|
artikel
|
| 8 |
Marketing crises in tourism: communication strategies in the united states and spain
|
González-Herrero, Alfonso
|
|
1998
|
24 |
1 |
p. 83-97
15 p.
|
artikel
|
| 9 |
Multiracial Couples - Black & White Voices
|
Paluszek, John
|
|
1998
|
24 |
1 |
p. 121-123
3 p.
|
artikel
|
| 10 |
Negative connotations in the use of the term “public relations” in the print media
|
Henderson, Julie K.
|
|
1998
|
24 |
1 |
p. 45-54
10 p.
|
artikel
|
| 11 |
Organizational Public Relations: A Political Perspective
|
W. Toms-Garrett, Gary
|
|
1998
|
24 |
1 |
p. 111-112
2 p.
|
artikel
|
| 12 |
Pluralistic ignorance and professional standards: underestimating professionalism of our peers in public relations
|
Sallot, Lynne M.
|
|
1998
|
24 |
1 |
p. 1-19
19 p.
|
artikel
|
| 13 |
Public relations internship system evaluation: criteria and a preliminary instrument
|
Gibson, Dirk C.
|
|
1998
|
24 |
1 |
p. 67-82
16 p.
|
artikel
|
| 14 |
Relationship management in public relations: dimensions of an organization-public relationship
|
Ledingham, John A.
|
|
1998
|
24 |
1 |
p. 55-65
11 p.
|
artikel
|
| 15 |
Separating Power: Essays on the Founding Period
|
Lerbinger, Otto
|
|
1998
|
24 |
1 |
p. 120-121
2 p.
|
artikel
|
| 16 |
The New Doublespeak: Why No One Knows What Anyone's Saying Anymore
|
Newsom, Doug
|
|
1998
|
24 |
1 |
p. 119-
1 p.
|
artikel
|
| 17 |
Total Propaganda: From Mass Culture to Popular Culture
|
Andsager, Julie
|
|
1998
|
24 |
1 |
p. 115-
1 p.
|
artikel
|
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