no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
Agenda-Setting
|
E. Moriarty, Sandra |
|
1998 |
24 |
1 |
p. 116- 1 p. |
article |
2 |
A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations
|
Botan, Carl H. |
|
1998 |
24 |
1 |
p. 21-44 24 p. |
article |
3 |
‘Away with prejudice’: an anti-discrimination campaign among municipal officials in the Netherlands
|
van Wel, Frits |
|
1998 |
24 |
1 |
p. 99-109 11 p. |
article |
4 |
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
|
Newsom, Doug |
|
1998 |
24 |
1 |
p. 112-113 2 p. |
article |
5 |
Fund Raising & Marketing in the One-Person Shop: Achieving Success With Limited Resources
|
L. Daugherty, Emma |
|
1998 |
24 |
1 |
p. 117- 1 p. |
article |
6 |
Handbook for Public Relations Writing, 3rd edition
|
M. Sallot, Lynne |
|
1998 |
24 |
1 |
p. 114- 1 p. |
article |
7 |
Journalism Ethics: Philosophical Foundations for News Media
|
Newsom, Doug |
|
1998 |
24 |
1 |
p. 118-119 2 p. |
article |
8 |
Marketing crises in tourism: communication strategies in the united states and spain
|
González-Herrero, Alfonso |
|
1998 |
24 |
1 |
p. 83-97 15 p. |
article |
9 |
Multiracial Couples - Black & White Voices
|
Paluszek, John |
|
1998 |
24 |
1 |
p. 121-123 3 p. |
article |
10 |
Negative connotations in the use of the term “public relations” in the print media
|
Henderson, Julie K. |
|
1998 |
24 |
1 |
p. 45-54 10 p. |
article |
11 |
Organizational Public Relations: A Political Perspective
|
W. Toms-Garrett, Gary |
|
1998 |
24 |
1 |
p. 111-112 2 p. |
article |
12 |
Pluralistic ignorance and professional standards: underestimating professionalism of our peers in public relations
|
Sallot, Lynne M. |
|
1998 |
24 |
1 |
p. 1-19 19 p. |
article |
13 |
Public relations internship system evaluation: criteria and a preliminary instrument
|
Gibson, Dirk C. |
|
1998 |
24 |
1 |
p. 67-82 16 p. |
article |
14 |
Relationship management in public relations: dimensions of an organization-public relationship
|
Ledingham, John A. |
|
1998 |
24 |
1 |
p. 55-65 11 p. |
article |
15 |
Separating Power: Essays on the Founding Period
|
Lerbinger, Otto |
|
1998 |
24 |
1 |
p. 120-121 2 p. |
article |
16 |
The New Doublespeak: Why No One Knows What Anyone's Saying Anymore
|
Newsom, Doug |
|
1998 |
24 |
1 |
p. 119- 1 p. |
article |
17 |
Total Propaganda: From Mass Culture to Popular Culture
|
Andsager, Julie |
|
1998 |
24 |
1 |
p. 115- 1 p. |
article |