Digitale Bibliotheek
Sluiten Bladeren door artikelen uit een tijdschrift
     Tijdschrift beschrijving
       Alle jaargangen van het bijbehorende tijdschrift
         Alle afleveringen van het bijbehorende jaargang
                                       Alle artikelen van de bijbehorende aflevering
 
                             51 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system Chatterjee, Sheshadri

150 C p. 437-450
artikel
2 AI is better when I'm sure: The influence of certainty of needs on consumers' acceptance of AI chatbots Zhu, Yimin

150 C p. 642-652
artikel
3 An integrated social network marketing metric for business-to-business SMEs Rakshit, Sandip

150 C p. 73-88
artikel
4 Art infusion and functional theories of attitudes toward luxury brands: The mediating role of feelings of self-inauthenticity Quach, Sara

150 C p. 538-552
artikel
5 Attracting more meaningful interactions: The impact of question and product types on comments on social media advertisings Li, You

150 C p. 89-101
artikel
6 Breadwinning: Migrant workers’ family motivation in facing life-threatening events and its performance implications Yang, Feifan

150 C p. 491-502
artikel
7 Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments Li, Yaoqi

150 C p. 553-566
artikel
8 Challenges in co-creating solution value during utilization phase: Insights from three failed projects Huang, Lei

150 C p. 1-11
artikel
9 Connecting the dots: How parental and current socioeconomic status shape individuals’ transformational leadership Duan, Jinyun

150 C p. 51-58
artikel
10 Coping with workplace sexual harassment: Social media as an empowered outcome Malik, Akanksha

150 C p. 165-178
artikel
11 Cultural personal values and switching costs perceptions: Beyond Hofstede Blut, Markus

150 C p. 339-353
artikel
12 Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies Chan, Kimmy Wa

150 C p. 297-310
artikel
13 Designing a seamless shopping journey through omnichannel retailer integration Cocco, Helen

150 C p. 461-475
artikel
14 Digital transformation of the value proposition: A single case study in the media industry Piepponen, Amanda

150 C p. 311-325
artikel
15 Disruptive innovation: Designing business platforms for new financial services Agyei-Boapeah, Henry

150 C p. 134-146
artikel
16 Distributed marketing networks: The fourth industrial revolution Achrol, Ravi S.

150 C p. 515-527
artikel
17 Editorial Board
150 C p. ii-vii
artikel
18 Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda Secinaro, Silvana

150 C p. 399-416
artikel
19 Encouraging creative teams to integrate a sustainable approach to technology Neukam, Marion

150 C p. 354-364
artikel
20 Environmental regulation, market forces, and corporate environmental responsibility: Evidence from the implementation of cleaner production standards in China Hu, Jun

150 C p. 606-622
artikel
21 Expressions of the past: A practice-based approach of brand longevity visual translation in advertising Pecot, Fabien

150 C p. 121-133
artikel
22 How employees shape CSR transparency: A sensemaking perspective Sendlhofer, Tina

150 C p. 268-278
artikel
23 Increasing global supply chains’ resilience after the COVID-19 pandemic: Empirical results from a Delphi study Gebhardt, Maximilian

150 C p. 59-72
artikel
24 Is it all about money honey? Analyzing and mapping financial well-being research and identifying future research agenda Mahendru, Mandeep

150 C p. 417-436
artikel
25 Just my luck: Narcissistic admiration and rivalry differentially predict word of mouth about promotional games Kirk, Colleen P.

150 C p. 374-388
artikel
26 Knowledge transfer of Chinese self-initiated repatriates: Exploring the returnee and company perspectives Shao, Jun Jie

150 C p. 12-25
artikel
27 Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis Khare, Apoorv

150 C p. 567-584
artikel
28 Marketing learning by exporting – how export-induced marketing expenditures improve firm performance Golovko, Elena

150 C p. 194-207
artikel
29 Micro-firms way to succeed: How owners manage people Rodrigues, Ana Cláudia

150 C p. 237-248
artikel
30 Overcoming openness paradox in open networks: A configurational approach Ding, Yixin

150 C p. 528-537
artikel
31 Perceived usefulness of online customer reviews: A review mining approach using machine learning & exploratory data analysis Guha Majumder, Madhumita

150 C p. 147-164
artikel
32 Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media Siret, Iris

150 C p. 476-490
artikel
33 Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf Ozkan, Kubilay S.L.

150 C p. 208-222
artikel
34 Remote working and digital transformation during the COVID-19 pandemic: Economic–financial impacts and psychological drivers for employees Battisti, Enrico

150 C p. 38-50
artikel
35 Situational engagement experiences: Measurement options and theory testing Jiang, Jingxian

150 C p. 223-236
artikel
36 SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem Khurana, Indu

150 C p. 623-641
artikel
37 Sourcing portfolio diversity in new product development: Antecedents and performance implications Thakur-Wernz, Pooja

150 C p. 179-193
artikel
38 Supplier resilience under the COVID-19 crisis in apparel global value chain (GVC): The role of GVC governance and supplier’s upgrading Choksy, Umair Shafi

150 C p. 249-267
artikel
39 ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions Olson, Erik L.

150 C p. 389-398
artikel
40 Text analysis of online customer reviews for products in the FCB quadrants: Procedure, outcomes, and implications Kim, Taeyong

150 C p. 676-689
artikel
41 The connotative meanings of sound symbolism in brand names: A conceptual framework Motoki, Kosuke

150 C p. 365-373
artikel
42 The curvilinear relationship between abusive supervision and performance: The moderating role of conscientiousness and the mediating role of attentiveness Srikanth, Peruvemba B.

150 C p. 663-675
artikel
43 The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth Lopez, Belen

150 C p. 690-698
artikel
44 The influential paradox: Brand and deal content sharing by influencers in friendship networks Wang, Feng

150 C p. 503-514
artikel
45 The interactive effect of power and self-construal on consumers’ preferences for brand-logo size Wong, Jimmy

150 C p. 279-296
artikel
46 The (quiet) ego and sales: Transcending self-interest and its relationship with adaptive selling Ross Gilbert, Jonathan

150 C p. 326-338
artikel
47 Towards an understanding of remote work exhaustion: A study on the effects of individuals’ big five personality traits Parra, Carlos M.

150 C p. 653-662
artikel
48 Trends in the thematic landscape of corporate social responsibility research: A structural topic modeling approach Kumar, Vivek

150 C p. 26-37
artikel
49 Two-sided market power and firm performance Rahaman, Mohammad M.

150 C p. 585-605
artikel
50 Value creation in an algorithmic world: Towards an ethics of dynamic pricing Nunan, Daniel

150 C p. 451-460
artikel
51 When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses Yang, Zhiyong

150 C p. 102-120
artikel
                             51 gevonden resultaten
 
 Koninklijke Bibliotheek - Nationale Bibliotheek van Nederland