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                                       Details for article 41 of 51 found articles
 
 
  The connotative meanings of sound symbolism in brand names: A conceptual framework
 
 
Title: The connotative meanings of sound symbolism in brand names: A conceptual framework
Author: Motoki, Kosuke
Park, Jaewoo
Pathak, Abhishek
Spence, Charles
Appeared in: Journal of business research
Paging: Volume 150 () nr. C pages 365-373
Year: 2022
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 41 of 51 found articles
 
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