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                             72 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Adaptation and diffusion of renovations: The case of the paleo diet Ertimur, Burçak

116 C p. 572-580
artikel
2 An evolutionary perspective on adoption-diffusion theory Gruber, Mario

116 C p. 535-541
artikel
3 A service ecosystem perspective on the diffusion of sustainability-oriented user innovations Trischler, Jakob

116 C p. 552-560
artikel
4 Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption Jacob, Isaac

116 C p. 597-607
artikel
5 Augmenting the urban place brand – On the relationship between markets and town and city centres Alexander, Andrew

116 C p. 642-654
artikel
6 Characterizing customer experience management in business markets Witell, Lars

116 C p. 420-430
artikel
7 Collectivism and commonality in liquidity Saad, Mohsen

116 C p. 137-162
artikel
8 Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak Pantano, Eleonora

116 C p. 209-213
artikel
9 Conceptualizing experiential luxury in palliative care: Pathographies of liminal space, cathedral, and community Sudbury-Riley, Lynn

116 C p. 446-457
artikel
10 Conceptualizing unconventional luxury Thomsen, Thyra Uth

116 C p. 441-445
artikel
11 Consumers’ practices of everyday luxury Banister, Emma

116 C p. 458-466
artikel
12 Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability Sun, Wenbin

116 C p. 48-59
artikel
13 Customer deviance: A framework, prevention strategies, and opportunities for future research Fombelle, Paul W.

116 C p. 387-400
artikel
14 Customer experience driven business model innovation Keiningham, Timothy

116 C p. 431-440
artikel
15 Customer experience management in the age of big data analytics: A strategic framework Holmlund, Maria

116 C p. 356-365
artikel
16 Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand Douglas Olsen, G.

116 C p. 245-257
artikel
17 Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience Mainolfi, Giada

116 C p. 699-710
artikel
18 Discount venture brands: Self-congruity and perceived value-for-money? Baker, Thomas L.

116 C p. 412-419
artikel
19 Does online retail coupons and memberships create favourable psychological disposition? Balakrishnan, Janarthanan

116 C p. 229-244
artikel
20 Ecosystem adoption of practices over time (EAPT): Toward an alternative view of contemporary technology adoption Nysveen, Herbjørn

116 C p. 542-551
artikel
21 Editorial Board
116 C p. ii-vi
artikel
22 Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies Branstad, Are

116 C p. 561-571
artikel
23 Employee adjustment and well-being in the era of COVID-19: Implications for human resource management Carnevale, Joel B.

116 C p. 183-187
artikel
24 Exploring the dialogic communication potential of selected African destinations' place websites Hinson, Robert E.

116 C p. 690-698
artikel
25 Fostering collaborative research for customer experience – Connecting academic and practitioner worlds Burton, Jamie

116 C p. 351-355
artikel
26 Frontline encounters of the AI kind: An evolved service encounter framework Robinson, Stacey

116 C p. 366-376
artikel
27 Gender equity and public health outcomes: The COVID-19 experience Leung, T.Y.

116 C p. 193-198
artikel
28 How do search ads induce and accelerate conversion? The moderating role of transaction experience and organizational type Chalil, Tengku Munawar

116 C p. 324-336
artikel
29 How important is alignment of social media use and R&D–Marketing cooperation for innovation success? Nijssen, Edwin J.

116 C p. 1-12
artikel
30 Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space Yousaf, Salman

116 C p. 666-679
artikel
31 Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights Balmer, John M.T.

116 C p. 628-641
artikel
32 Investor preferences between the sharing economy and incumbent firms de Lange, Deborah

116 C p. 37-47
artikel
33 I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth Philp, Matthew

116 C p. 283-293
artikel
34 Local corruption and corporate social responsibility Ucar, Erdem

116 C p. 266-282
artikel
35 Long-run price behaviour in the gasoline market - The role of exogeneity Tabaghdehi, Seyedeh Asieh H.

116 C p. 620-627
artikel
36 Managing the transformation of the global commons into luxuries for all Cristini, Hélène

116 C p. 467-473
artikel
37 Managing uncertainty during a global pandemic: An international business perspective Sharma, Piyush

116 C p. 188-192
artikel
38 Marketing innovations during a global crisis: A study of China firms’ response to COVID-19 Wang, Yonggui

116 C p. 214-220
artikel
39 Masters of disasters? Challenges and opportunities for SMEs in times of crisis Eggers, Fabian

116 C p. 199-208
artikel
40 Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal Bose, Sunny

116 C p. 734-744
artikel
41 Millennial Chinese consumers' perceived destination brand value Luo, Jun

116 C p. 655-665
artikel
42 Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers Kreuzer, Maria

116 C p. 482-490
artikel
43 Moments of luxury – A qualitative account of the experiential essence of luxury von Wallpach, Sylvia

116 C p. 491-502
artikel
44 Moments of luxury: Hedonic escapism as a luxury experience Holmqvist, Jonas

116 C p. 503-513
artikel
45 Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations Avraham, Eli

116 C p. 711-720
artikel
46 Nations as brands: Cinema's place in the branding role Gupta, Shashwat

116 C p. 721-733
artikel
47 Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel Zimand-Sheiner, Dorit

116 C p. 608-619
artikel
48 Negative online reviews and consumers’ service consumption Golmohammadi, Alireza

116 C p. 27-36
artikel
49 New perspectives on consumer adoption and diffusion of innovations Kristensson, Per

116 C p. 522-525
artikel
50 Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys Wünderlich, Nancy V.

116 C p. 377-386
artikel
51 Place/nation branding and marketing: Rethinking synergies and relations Foroudi, Pantea

116 C p. 595-596
artikel
52 Pleasingly parallel: Early cross-disciplinary work for innovation diffusion across boundaries in grid computing Kertcher, Zack

116 C p. 581-594
artikel
53 Post earnings announcement drift, liquidity and zero leverage firms: Evidence from the UK stock market Zhang, Sijia

116 C p. 13-26
artikel
54 Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective Vargo, Stephen L.

116 C p. 526-534
artikel
55 Robot will take your job: Innovation for an era of artificial intelligence Rampersad, Giselle

116 C p. 68-74
artikel
56 Selling second-hand luxury: Empowerment and enactment of social roles Turunen, Linda Lisa Maria

116 C p. 474-481
artikel
57 Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems Story, Vicky

116 C p. 401-411
artikel
58 Territorial brand management: Beer, authenticity, and sense of place Melewar, T.C.

116 C p. 680-689
artikel
59 The case for hiring neurotic salespeople: A longitudinal growth modeling analysis Dugan, Riley

116 C p. 123-136
artikel
60 The effects of board of directors’ education on firms’ credit ratings Papadimitri, Panagiota

116 C p. 294-313
artikel
61 The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy He, Hongwei

116 C p. 176-182
artikel
62 The impact of implicit theories of personality malleability on opportunistic financial reporting Desai, Naman

116 C p. 258-265
artikel
63 The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis Zuschke, Nick

116 C p. 337-350
artikel
64 The playground effect: How augmented reality drives creative customer engagement Jessen, Alexander

116 C p. 85-98
artikel
65 The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers Byun, Kyung-Ah (Kay)

116 C p. 163-175
artikel
66 The role of identification and gratitude in motivating organization-serving intentions and behaviors Madrigal, Robert

116 C p. 75-84
artikel
67 The trend of foreign direct investment movement: Did unintended nation brand of legal-families play an instrumental role? Kam, Oi-Yan

116 C p. 745-762
artikel
68 Transformational effects of social media lurking practices on luxury consumption Leban, Marina

116 C p. 514-521
artikel
69 Value dynamics in ordinary object disposal Cherrier, Helene

116 C p. 221-228
artikel
70 When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge Das, Gopal

116 C p. 60-67
artikel
71 When does culture matter? A multilevel study on the role of situational moderators Venkateswaran, Ramya Tarakad

116 C p. 99-122
artikel
72 You’re offended, I’m offended! An empirical study of the proclivity to be offended and what it says about employees’ attitudes and behaviors Bernerth, Jeremy B.

116 C p. 314-323
artikel
                             72 gevonden resultaten
 
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