nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
|
Wu, Chunhua |
|
|
39 |
4 |
p. 1253-1274 |
artikel |
2 |
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
|
Bekk, Magdalena |
|
|
39 |
4 |
p. 1059-1081 |
artikel |
3 |
Brand effect on extended warranty valuation: Subjective value versus popularity
|
Chark, Robin |
|
|
39 |
4 |
p. 1082-1092 |
artikel |
4 |
Brand equity, warranty costs, and firm value
|
Cao, Zixia |
|
|
39 |
4 |
p. 1166-1185 |
artikel |
5 |
Conjunctive screening in models of multiple discreteness
|
Kim, Youngju |
|
|
39 |
4 |
p. 1209-1234 |
artikel |
6 |
Customer base analysis with recurrent neural networks
|
Valendin, Jan |
|
|
39 |
4 |
p. 988-1018 |
artikel |
7 |
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
|
Bombaij, Nick J.F. |
|
|
39 |
4 |
p. 1275-1295 |
artikel |
8 |
Drivers of consumer adoption of e-Commerce: A meta-analysis
|
Zerbini, Cristina |
|
|
39 |
4 |
p. 1186-1208 |
artikel |
9 |
Editorial Board
|
|
|
|
39 |
4 |
p. ii-iv |
artikel |
10 |
Is similarity a constraint for service-to-service brand extensions?
|
Dimitriu, Radu |
|
|
39 |
4 |
p. 1019-1041 |
artikel |
11 |
Stay positive or go negative? Memory imperfections and messaging strategy
|
Li, Xiaolin |
|
|
39 |
4 |
p. 1127-1149 |
artikel |
12 |
Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion
|
Liu, Mengmeng |
|
|
39 |
4 |
p. 1093-1107 |
artikel |
13 |
Stress can help or hinder novelty seeking: The role of consumer life history strategies
|
Gineikiene, Justina |
|
|
39 |
4 |
p. 1042-1058 |
artikel |
14 |
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
|
van Ewijk, Bernadette J. |
|
|
39 |
4 |
p. 967-987 |
artikel |
15 |
The promise and peril of dynamic targeted pricing
|
Ham, Sung H. |
|
|
39 |
4 |
p. 1150-1165 |
artikel |
16 |
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares
|
Krämer, Martin |
|
|
39 |
4 |
p. 1235-1252 |
artikel |
17 |
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
|
Septianto, Felix |
|
|
39 |
4 |
p. 1108-1126 |
artikel |