| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
|
Wu, Chunhua
|
|
|
39 |
4 |
p. 1253-1274
|
article
|
| 2 |
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
|
Bekk, Magdalena
|
|
|
39 |
4 |
p. 1059-1081
|
article
|
| 3 |
Brand effect on extended warranty valuation: Subjective value versus popularity
|
Chark, Robin
|
|
|
39 |
4 |
p. 1082-1092
|
article
|
| 4 |
Brand equity, warranty costs, and firm value
|
Cao, Zixia
|
|
|
39 |
4 |
p. 1166-1185
|
article
|
| 5 |
Conjunctive screening in models of multiple discreteness
|
Kim, Youngju
|
|
|
39 |
4 |
p. 1209-1234
|
article
|
| 6 |
Customer base analysis with recurrent neural networks
|
Valendin, Jan
|
|
|
39 |
4 |
p. 988-1018
|
article
|
| 7 |
Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
|
Bombaij, Nick J.F.
|
|
|
39 |
4 |
p. 1275-1295
|
article
|
| 8 |
Drivers of consumer adoption of e-Commerce: A meta-analysis
|
Zerbini, Cristina
|
|
|
39 |
4 |
p. 1186-1208
|
article
|
| 9 |
Editorial Board
|
|
|
|
39 |
4 |
p. ii-iv
|
article
|
| 10 |
Is similarity a constraint for service-to-service brand extensions?
|
Dimitriu, Radu
|
|
|
39 |
4 |
p. 1019-1041
|
article
|
| 11 |
Stay positive or go negative? Memory imperfections and messaging strategy
|
Li, Xiaolin
|
|
|
39 |
4 |
p. 1127-1149
|
article
|
| 12 |
Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion
|
Liu, Mengmeng
|
|
|
39 |
4 |
p. 1093-1107
|
article
|
| 13 |
Stress can help or hinder novelty seeking: The role of consumer life history strategies
|
Gineikiene, Justina
|
|
|
39 |
4 |
p. 1042-1058
|
article
|
| 14 |
The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
|
van Ewijk, Bernadette J.
|
|
|
39 |
4 |
p. 967-987
|
article
|
| 15 |
The promise and peril of dynamic targeted pricing
|
Ham, Sung H.
|
|
|
39 |
4 |
p. 1150-1165
|
article
|
| 16 |
The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares
|
Krämer, Martin
|
|
|
39 |
4 |
p. 1235-1252
|
article
|
| 17 |
Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
|
Septianto, Felix
|
|
|
39 |
4 |
p. 1108-1126
|
article
|
Journal description