| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Announcement: 2009 IJRM Best Article Award
|
|
|
2010
|
27 |
2 |
p. v-
1 p.
|
article
|
| 2 |
Better think before agreeing twice
|
Pandelaere, Mario
|
|
2010
|
27 |
2 |
p. 133-141
9 p.
|
article
|
| 3 |
Dimensions of fit between a brand and a social cause and their influence on attitudes
|
Zdravkovic, Srdan
|
|
2010
|
27 |
2 |
p. 151-160
10 p.
|
article
|
| 4 |
Erratum to Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's “The Chilling Effects of Network Externalities” [Intern. J. of Research in Marketing, Volume 27 (2010) 16–17]
|
Gatignon, Hubert
|
|
2010
|
27 |
2 |
p. 198-
1 p.
|
article
|
| 5 |
Innovation diffusion and new product growth models: A critical review and research directions
|
Peres, Renana
|
|
2010
|
27 |
2 |
p. 91-106
16 p.
|
article
|
| 6 |
Marketing competition in the 21st century
|
Heil, Oliver
|
|
2010
|
27 |
2 |
p. 161-163
3 p.
|
article
|
| 7 |
Multi-channel price differentiation: An empirical investigation of existence and causes
|
Wolk, Agnieszka
|
|
2010
|
27 |
2 |
p. 142-150
9 p.
|
article
|
| 8 |
The Lexus or the olive tree? Trading off between global convergence and local divergence
|
van Ittersum, Koert
|
|
2010
|
27 |
2 |
p. 107-118
12 p.
|
article
|
| 9 |
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
|
Reimann, Martin
|
|
2010
|
27 |
2 |
p. 188-197
10 p.
|
article
|
Journal description