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                                       Details for article 5 of 9 found articles
 
 
  Innovation diffusion and new product growth models: A critical review and research directions
 
 
Title: Innovation diffusion and new product growth models: A critical review and research directions
Author: Peres, Renana
Muller, Eitan
Mahajan, Vijay
Appeared in: International journal of research in marketing
Paging: Volume 27 (2010) nr. 2 pages 16 p.
Year: 2010
Contents:
Publisher: Elsevier B.V.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 9 found articles
 
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