nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Announcement: 2009 IJRM Best Article Award
|
|
|
2010 |
27 |
2 |
p. v- 1 p. |
artikel |
2 |
Better think before agreeing twice
|
Pandelaere, Mario |
|
2010 |
27 |
2 |
p. 133-141 9 p. |
artikel |
3 |
Dimensions of fit between a brand and a social cause and their influence on attitudes
|
Zdravkovic, Srdan |
|
2010 |
27 |
2 |
p. 151-160 10 p. |
artikel |
4 |
Erratum to Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's “The Chilling Effects of Network Externalities” [Intern. J. of Research in Marketing, Volume 27 (2010) 16–17]
|
Gatignon, Hubert |
|
2010 |
27 |
2 |
p. 198- 1 p. |
artikel |
5 |
Innovation diffusion and new product growth models: A critical review and research directions
|
Peres, Renana |
|
2010 |
27 |
2 |
p. 91-106 16 p. |
artikel |
6 |
Marketing competition in the 21st century
|
Heil, Oliver |
|
2010 |
27 |
2 |
p. 161-163 3 p. |
artikel |
7 |
Multi-channel price differentiation: An empirical investigation of existence and causes
|
Wolk, Agnieszka |
|
2010 |
27 |
2 |
p. 142-150 9 p. |
artikel |
8 |
The Lexus or the olive tree? Trading off between global convergence and local divergence
|
van Ittersum, Koert |
|
2010 |
27 |
2 |
p. 107-118 12 p. |
artikel |
9 |
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
|
Reimann, Martin |
|
2010 |
27 |
2 |
p. 188-197 10 p. |
artikel |