nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Announcement
|
|
|
1985 |
2 |
4 |
p. 309- 1 p. |
artikel |
2 |
Call for papers
|
|
|
1985 |
2 |
4 |
p. 307- 1 p. |
artikel |
3 |
Contents of volume 2
|
|
|
1985 |
2 |
4 |
p. 311-312 2 p. |
artikel |
4 |
Editorial
|
Wierenga, Berend |
|
1985 |
2 |
4 |
p. 239- 1 p. |
artikel |
5 |
Effects of a public advertising campaign on consumer behavior in a demarketing situation
|
Deutsch, Joseph |
|
1985 |
2 |
4 |
p. 287-290 4 p. |
artikel |
6 |
Growth versus retrenchment strategies in marketing. The Australian experience
|
Pecotich, A. |
|
1985 |
2 |
4 |
p. 273-286 14 p. |
artikel |
7 |
Homogeneity and heterogeneity in stochastic models of brand choice behavior
|
Givon, Moshe |
|
1985 |
2 |
4 |
p. 263-272 10 p. |
artikel |
8 |
La publicité, nerf de la communication
|
Banks, Seymour |
|
1985 |
2 |
4 |
p. 297-298 2 p. |
artikel |
9 |
List of occasional reviewers for 1985
|
|
|
1985 |
2 |
4 |
p. 241-242 2 p. |
artikel |
10 |
Managing customer relationships. The challenge of deploying scarce managerial resources
|
Campbell, N.C.G. |
|
1985 |
2 |
4 |
p. 255-262 8 p. |
artikel |
11 |
Marknadsinvesteringar: Tva fallstudier av etableringar pa utländsk marknad (Market investments: Two case studies on the establishment of subsidiaries in foreign markets)
|
Kristian Möller, K.E. |
|
1985 |
2 |
4 |
p. 298-305 8 p. |
artikel |
12 |
The company, product and market dimensions of new product decision scenarios
|
De Brentani, Ulrike |
|
1985 |
2 |
4 |
p. 243-253 11 p. |
artikel |
13 |
The impact of telephone notification strategies on response to an industrial mail survey
|
Jobber, David |
|
1985 |
2 |
4 |
p. 291-296 6 p. |
artikel |