| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Announcement
|
|
|
1985
|
2 |
4 |
p. 309-
1 p.
|
article
|
| 2 |
Call for papers
|
|
|
1985
|
2 |
4 |
p. 307-
1 p.
|
article
|
| 3 |
Contents of volume 2
|
|
|
1985
|
2 |
4 |
p. 311-312
2 p.
|
article
|
| 4 |
Editorial
|
Wierenga, Berend
|
|
1985
|
2 |
4 |
p. 239-
1 p.
|
article
|
| 5 |
Effects of a public advertising campaign on consumer behavior in a demarketing situation
|
Deutsch, Joseph
|
|
1985
|
2 |
4 |
p. 287-290
4 p.
|
article
|
| 6 |
Growth versus retrenchment strategies in marketing. The Australian experience
|
Pecotich, A.
|
|
1985
|
2 |
4 |
p. 273-286
14 p.
|
article
|
| 7 |
Homogeneity and heterogeneity in stochastic models of brand choice behavior
|
Givon, Moshe
|
|
1985
|
2 |
4 |
p. 263-272
10 p.
|
article
|
| 8 |
La publicité, nerf de la communication
|
Banks, Seymour
|
|
1985
|
2 |
4 |
p. 297-298
2 p.
|
article
|
| 9 |
List of occasional reviewers for 1985
|
|
|
1985
|
2 |
4 |
p. 241-242
2 p.
|
article
|
| 10 |
Managing customer relationships. The challenge of deploying scarce managerial resources
|
Campbell, N.C.G.
|
|
1985
|
2 |
4 |
p. 255-262
8 p.
|
article
|
| 11 |
Marknadsinvesteringar: Tva fallstudier av etableringar pa utländsk marknad (Market investments: Two case studies on the establishment of subsidiaries in foreign markets)
|
Kristian Möller, K.E.
|
|
1985
|
2 |
4 |
p. 298-305
8 p.
|
article
|
| 12 |
The company, product and market dimensions of new product decision scenarios
|
De Brentani, Ulrike
|
|
1985
|
2 |
4 |
p. 243-253
11 p.
|
article
|
| 13 |
The impact of telephone notification strategies on response to an industrial mail survey
|
Jobber, David
|
|
1985
|
2 |
4 |
p. 291-296
6 p.
|
article
|
Journal description