| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Editorial: Current Articles and Future Initiatives
|
Roggeveen, Anne L.
|
|
2018
|
94 |
4 |
p. iv-v
|
artikel
|
| 2 |
Executive Summaries
|
|
|
2018
|
94 |
4 |
p. P1-P5
|
artikel
|
| 3 |
FM ii: Copyright/ ID Statement
|
|
|
2018
|
94 |
4 |
p. ii
|
artikel
|
| 4 |
How Artificial Intelligence (AI) is Reshaping Retailing
|
Shankar, Venkatesh
|
|
2018
|
94 |
4 |
p. vi-xi
|
artikel
|
| 5 |
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
|
Gunasti, Kunter
|
|
2018
|
94 |
4 |
p. 380-392
|
artikel
|
| 6 |
Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices
|
Koschmann, Anthony
|
|
2018
|
94 |
4 |
p. 364-379
|
artikel
|
| 7 |
Retailer Dominance and Quality Variation: Observations and a Theoretical Explanation
|
Banerjee, Somnath
|
|
2018
|
94 |
4 |
p. 408-418
|
artikel
|
| 8 |
Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns
|
De Vries, Eline L.E.
|
|
2018
|
94 |
4 |
p. 352-363
|
artikel
|
| 9 |
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
|
Wen, Na
|
|
2018
|
94 |
4 |
p. 393-407
|
artikel
|
| 10 |
The Effects of Search-Related and Purchase-Related Mobile App Additions on Retailers’ Shareholder Wealth: The Roles of Firm Size, Product Category, and Customer Segment
|
Cao, Lanlan
|
|
2018
|
94 |
4 |
p. 343-351
|
artikel
|
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