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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 9 of 10 found articles
| Title: |
The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names |
| Author: |
Wen, Na Lurie, Nicholas H. |
| Appeared in: |
Journal of retailing |
| Paging: | Volume 94 (2018) nr. 4 pages 393-407 |
| Year: |
2018 |
| Contents: | |
| Publisher: |
Published by Elsevier B.V. |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 9 of 10 found articles
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