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                             54 results found
no title author magazine year volume issue page(s) type
1 A big data driven framework for demand-driven forecasting with effects of marketing-mix variables Kumar, Ajay
90 C p. 493-507
 article
2 A capabilities perspective on membership management in franchise networks Schweiger, Bastian
90 C p. 60-78
 article
3 Achieving relational governance effectiveness: An examination of B2B management practices in Taiwan Liu, Chia-Ling Eunice
90 C p. 453-465
 article
4 Achieving superior organizational performance via big data predictive analytics: A dynamic capability view Gupta, Shivam
90 C p. 581-592
 article
5 A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making Kauffmann, Erick
90 C p. 523-537
 article
6 Agile supply chain management: where did it come from and where will it go in the era of digital transformation? Shashi,
90 C p. 324-345
 article
7 Always play against par? The effect of inter-team coopetition on individual team productivity An, David
90 C p. 155-169
 article
8 A multidimensional perspective of business-to-business sales success: A meta-analytic review Ohiomah, Alhassan
90 C p. 435-452
 article
9 A multi-dimension framework for value creation through big data Elia, Gianluca
90 C p. 508-522
 article
10 A multi-dimension framework for value creation through Big Data Elia, Gianluca
90 C p. 617-632
 article
11 An empirical case study on Indian consumers' sentiment towards electric vehicles: A big data analytics approach Jena, Rabindra
90 C p. 605-616
 article
12 Are products striking back? The rise of smart products in business markets Pardo, Catherine
90 C p. 205-220
 article
13 A self-determination theory approach to motivating engagement with channel partner enablement programs Mo, Ce (Jacky)
90 C p. 194-204
 article
14 Blind date? Intermediaries as matchmakers on the way to start-up—industry coopetition Blanka, Christine
90 C p. 1-13
 article
15 Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability Sun, Wenbin
90 C p. 14-29
 article
16 Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? A large scale data perspective Zhang, Xi
90 C p. 570-580
 article
17 Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments Yu, Chuanpeng
90 C p. 481-492
 article
18 Cognitive computing, Big Data Analytics and data driven industrial marketing Lytras, Miltiadis
90 C p. 663-666
 article
19 Customer capabilities for solution offerings in business markets Elgeti, Laura
90 C p. 44-59
 article
20 Customer Success Management: The next evolution in customer management practice? Hilton, Bryson
90 C p. 360-369
 article
21 Deliberate learning as a strategic mechanism in enabling channel partner sales performance Keeling, Debbie Isobel
90 C p. 113-123
 article
22 Editorial Board
90 C p. IFC
 article
23 Editorial Board Continued
90 C p. i-ii
 article
24 Expanding the conceptual domain of governance in franchising Ludvigsson-Wallette, Martin
90 C p. 314-323
 article
25 Firm boundaries in servitization: Interplay and repositioning practices Huikkola, Tuomas
90 C p. 90-105
 article
26 Firm enablement through outsourcing: A longitudinal analysis of how outsourcing enables process improvement under financial and competence constraints Dekker, Henri C.
90 C p. 124-132
 article
27 Growth hacking: Insights on data-driven decision-making from three firms Troisi, Orlando
90 C p. 538-557
 article
28 How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies Wang, Xinchun
90 C p. 170-180
 article
29 How to perform collaborative servitization innovation projects: the role of servitization maturity Polova, Oksana
90 C p. 231-251
 article
30 How to undertake great cross-disciplinary research Lindgreen, Adam
90 C p. A1-A5
 article
31 Identification as a challenge in key account management: Conceptual foundations and a qualitative study Peters, Leonore
90 C p. 300-313
 article
32 Institutional adversity, external knowledge sources, and new ventures' innovation: An institutional polycentrism theory perspective Raza, Ali
90 C p. 633-647
 article
33 Interorganizational collaboration strategies and innovation abandonment: The more the merrier? Greco, Marco
90 C p. 679-692
 article
34 Key account selection as a political process: Conceptual foundation and exploratory investigation Feste, Jasmin
90 C p. 417-434
 article
35 Linking the types of market knowledge sourcing with sensing capability and revenue growth: Evidence from industrial firms Endres, Herbert
90 C p. 30-43
 article
36 Network innovation versus innovation through networks Yaqub, Muhammad Zafar
90 C p. 79-89
 article
37 Networks, ecosystems, fields, market systems? Making sense of the business environment Möller, Kristian
90 C p. 380-399
 article
38 Precursors of intellectual property rights enforcement in East and Southeast Asia Liu, Yuwen
90 C p. 133-142
 article
39 Product-market planning capability and profitability Hughes, Paul
90 C p. 370-379
 article
40 Real-time big data processing for instantaneous marketing decisions: A problematization approach Jabbar, Abdul
90 C p. 558-569
 article
41 Research opportunities in the study of B2B new ventures: Perspectives from the entrepreneurship literature Parry, Mark E.
90 C p. 466-480
 article
42 Salesperson communication effectiveness in a digital sales interaction 1 1 The authors benefitted from helpful comments from: our anonymous reviewers, session participants at the 3rd Annual Industrial Marketing Management Summit at the Fox School of Business at Temple University, and suggestions on our earlier thinking provided by Jagdish N. Sheth. Bharadwaj, Neeraj
90 C p. 106-112
 article
43 Social media and customer relationship management technologies: Influencing buyer-seller information exchanges Itani, Omar S.
90 C p. 264-275
 article
44 Social media, customer engagement, and sales organizations: A research agenda Agnihotri, Raj
90 C p. 291-299
 article
45 Social media marketing of IT service companies: Analysis using a concept-linking mining approach Shen, Chien-wen
90 C p. 593-604
 article
46 Strategically releasing control: Navigating the complexities of enabling category captains Sands, Sean
90 C p. 181-193
 article
47 Studying the antecedents and outcome of social media use by salespeople using a MOA framework Guenzi, Paolo
90 C p. 346-359
 article
48 Ten basic questions about structural equations modeling you should know the answers to – But perhaps you don't Davvetas, Vasileios
90 C p. 252-263
 article
49 The digital marketing capabilities gap Herhausen, Dennis
90 C p. 276-290
 article
50 The influence of the board of directors on outside-in strategy Whitler, Kimberly A.
90 C p. 143-154
 article
51 The role of multiple ties in knowledge networks: Complementarity in the Montefalco wine cluster Maghssudipour, Amir
90 C p. 667-678
 article
52 Third-party organization endorsement impacts on perceived value and B2B customer loyalty Yuan, Chun Lin
90 C p. 221-230
 article
53 Value capture mechanisms in publicly funded research O'Kane, Conor
90 C p. 400-416
 article
54 Value-creation-capture-equilibrium in new product development alliances: A matter of coopetition, expert power, and alliance importance Bouncken, Ricarda B.
90 C p. 648-662
 article
                             54 results found
 
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