nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Assessing introduction factors for a new industrial product
|
Evans, Richard H. |
|
1978 |
7 |
2 |
p. 128-132 5 p. |
artikel |
2 |
Bartering processes in industrial buying and selling
|
Schuster, Falko |
|
1978 |
7 |
2 |
p. 119-127 9 p. |
artikel |
3 |
Effectiveness of sales forecasting methods
|
Rothe, James T. |
|
1978 |
7 |
2 |
p. 114-118 5 p. |
artikel |
4 |
Export marketing management
|
Darrow, Daniel P. |
|
1978 |
7 |
2 |
p. 147-148 2 p. |
artikel |
5 |
Forecasting business needs in the telephone market
|
McCrohan, Kevin |
|
1978 |
7 |
2 |
p. 109-113 5 p. |
artikel |
6 |
Fundamentals of forecasting
|
McLaughlin, Robert L. |
|
1978 |
7 |
2 |
p. 146-147 2 p. |
artikel |
7 |
Industrial marketing management
|
Shah, Kiran |
|
1978 |
7 |
2 |
p. 150-151 2 p. |
artikel |
8 |
Industrial marketing myths
|
Penn Jr., W.S. |
|
1978 |
7 |
2 |
p. 133-138 6 p. |
artikel |
9 |
International marketing
|
Dutton, Robert S. |
|
1978 |
7 |
2 |
p. 145-146 2 p. |
artikel |
10 |
Marketing management information systems
|
Harris, Leslie M. |
|
1978 |
7 |
2 |
p. 148-149 2 p. |
artikel |
11 |
New venture departments: Organizing for innovation
|
Fast, Norman D. |
|
1978 |
7 |
2 |
p. 77-88 12 p. |
artikel |
12 |
Product planning
|
Smackey, Bruce M. |
|
1978 |
7 |
2 |
p. 149-150 2 p. |
artikel |
13 |
Sales managers' perception of compensation and security policies
|
Futrell, Charles M. |
|
1978 |
7 |
2 |
p. 96-99 4 p. |
artikel |
14 |
Technical substitution effect for a raw material
|
Medford, Derek |
|
1978 |
7 |
2 |
p. 100-108 9 p. |
artikel |
15 |
The marketing management consultant
|
de Monthoux, Pierre Guillet |
|
1978 |
7 |
2 |
p. 139-144 6 p. |
artikel |
16 |
Toward a theory of professional service marketing
|
Gummesson, Evert |
|
1978 |
7 |
2 |
p. 89-95 7 p. |
artikel |