nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Add soft data to product elimination decisions
|
Evans, Richard H. |
|
1977 |
6 |
2 |
p. 91-94 4 p. |
artikel |
2 |
Analytical methods for marketing management
|
Pearce, F.T. |
|
1977 |
6 |
2 |
p. 147-148 2 p. |
artikel |
3 |
A profit emphasis for improving sales force productivity
|
Smackey, Bruce M. |
|
1977 |
6 |
2 |
p. 135-140 6 p. |
artikel |
4 |
Determinants of market research expenditures for new industrial products
|
Cooper, Robert G. |
|
1977 |
6 |
2 |
p. 103-112 10 p. |
artikel |
5 |
Determining job performance in the industrial sales force
|
Small, Robert J. |
|
1977 |
6 |
2 |
p. 99-102 4 p. |
artikel |
6 |
Increasing model usage in marketing: A gaming approach and case situation
|
Davis, K.Roscoe |
|
1977 |
6 |
2 |
p. 113-118 6 p. |
artikel |
7 |
Industrial product positioning: Progmatic uses
|
Stiff, Ronald |
|
1977 |
6 |
2 |
p. 119-123 5 p. |
artikel |
8 |
Profit contribution: Accounting and marketing interface
|
Berry, Dick |
|
1977 |
6 |
2 |
p. 125-128 4 p. |
artikel |
9 |
Reducing the cost of sales through marketing support mail
|
Yeck, John D. |
|
1977 |
6 |
2 |
p. 95-97 3 p. |
artikel |
10 |
The computation of costs for price decisions
|
Oxenfeldt, A.R. |
|
1977 |
6 |
2 |
p. 83-90 8 p. |
artikel |
11 |
Warehouse location in the carpet industry: An empirical case study
|
McKeown, Patrick G. |
|
1977 |
6 |
2 |
p. 141-146 6 p. |
artikel |
12 |
Zip-mentation
|
Stockinger, George J. |
|
1977 |
6 |
2 |
p. 129-134 6 p. |
artikel |