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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
12 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Add soft data to product elimination decisions |
Evans, Richard H. |
1977 |
6 | 2 |
p. 91-94 4 p. |
article |
|
| 2 | Analytical methods for marketing management |
Pearce, F.T. |
1977 |
6 | 2 |
p. 147-148 2 p. |
article |
|
| 3 | A profit emphasis for improving sales force productivity |
Smackey, Bruce M. |
1977 |
6 | 2 |
p. 135-140 6 p. |
article |
|
| 4 | Determinants of market research expenditures for new industrial products |
Cooper, Robert G. |
1977 |
6 | 2 |
p. 103-112 10 p. |
article |
|
| 5 | Determining job performance in the industrial sales force |
Small, Robert J. |
1977 |
6 | 2 |
p. 99-102 4 p. |
article |
|
| 6 | Increasing model usage in marketing: A gaming approach and case situation |
Davis, K.Roscoe |
1977 |
6 | 2 |
p. 113-118 6 p. |
article |
|
| 7 | Industrial product positioning: Progmatic uses |
Stiff, Ronald |
1977 |
6 | 2 |
p. 119-123 5 p. |
article |
|
| 8 | Profit contribution: Accounting and marketing interface |
Berry, Dick |
1977 |
6 | 2 |
p. 125-128 4 p. |
article |
|
| 9 | Reducing the cost of sales through marketing support mail |
Yeck, John D. |
1977 |
6 | 2 |
p. 95-97 3 p. |
article |
|
| 10 | The computation of costs for price decisions |
Oxenfeldt, A.R. |
1977 |
6 | 2 |
p. 83-90 8 p. |
article |
|
| 11 | Warehouse location in the carpet industry: An empirical case study |
McKeown, Patrick G. |
1977 |
6 | 2 |
p. 141-146 6 p. |
article |
|
| 12 | Zip-mentation |
Stockinger, George J. |
1977 |
6 | 2 |
p. 129-134 6 p. |
article |
12 results found