| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
B2B social media semantics: Analysing multimodal online meanings in marketing conversations
|
Mehmet, Mehmet I.
|
|
2016
|
54 |
C |
p. 92-106
15 p.
|
artikel
|
| 2 |
Drivers of alliance terminations: An empirical examination of the bio-pharmaceutical industry
|
Dan, Sujan M.
|
|
2016
|
54 |
C |
p. 107-115
9 p.
|
artikel
|
| 3 |
Editorial Board
|
|
|
2016
|
54 |
C |
p. i-ii
nvt p.
|
artikel
|
| 4 |
Editorial Board
|
|
|
2016
|
54 |
C |
p. IFC-
1 p.
|
artikel
|
| 5 |
Harnessing marketing automation for B2B content marketing
|
Järvinen, Joel
|
|
2016
|
54 |
C |
p. 164-175
12 p.
|
artikel
|
| 6 |
How social media applications affect B2B communication and improve business performance in SMEs
|
Wang, William Y.C.
|
|
2016
|
54 |
C |
p. 4-14
11 p.
|
artikel
|
| 7 |
Identity construction through role and network position
|
Purchase, Sharon
|
|
2016
|
54 |
C |
p. 154-163
10 p.
|
artikel
|
| 8 |
Letter from the Editors
|
LaPlaca, Peter J.
|
|
2016
|
54 |
C |
p. 1-3
3 p.
|
artikel
|
| 9 |
Perspectives on social media ant its use by key account managers
|
Lacoste, Sylvie
|
|
2016
|
54 |
C |
p. 33-43
11 p.
|
artikel
|
| 10 |
Power in distribution channels — Supplier assortment strategy for balancing power
|
Rehme, Jakob
|
|
2016
|
54 |
C |
p. 176-187
12 p.
|
artikel
|
| 11 |
Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
|
Gabrielsson, Mika
|
|
2016
|
54 |
C |
p. 141-153
13 p.
|
artikel
|
| 12 |
Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector
|
Leek, Sheena
|
|
2016
|
54 |
C |
p. 25-32
8 p.
|
artikel
|
| 13 |
Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies
|
Ruokolainen, Jari
|
|
2016
|
54 |
C |
p. 188-202
15 p.
|
artikel
|
| 14 |
Social media and value co-creation in multi-stakeholder systems: A resource integration approach
|
Singaraju, Stephen P.
|
|
2016
|
54 |
C |
p. 44-55
12 p.
|
artikel
|
| 15 |
Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
|
Quinton, Sarah
|
|
2016
|
54 |
C |
p. 15-24
10 p.
|
artikel
|
| 16 |
The effects of service supply on perceived value proposition under different levels of customer involvement
|
Song, Hua
|
|
2016
|
54 |
C |
p. 116-128
13 p.
|
artikel
|
| 17 |
The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
|
Pulles, Niels J.
|
|
2016
|
54 |
C |
p. 129-140
12 p.
|
artikel
|
| 18 |
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
|
Wang, Yichuan
|
|
2016
|
54 |
C |
p. 56-70
15 p.
|
artikel
|
| 19 |
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
|
Guesalaga, Rodrigo
|
|
2016
|
54 |
C |
p. 71-79
9 p.
|
artikel
|
| 20 |
Usability perspective on social media sites' adoption in the B2B context
|
Lacka, Ewelina
|
|
2016
|
54 |
C |
p. 80-91
12 p.
|
artikel
|
Tijdschrift beschrijving