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                                       Details for article 18 of 20 found articles
 
 
  The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
 
 
Title: The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Author: Wang, Yichuan
Hsiao, Shih-Hui
Yang, Zhiguo
Hajli, Nick
Appeared in: Industrial marketing management
Paging: Volume 54 (2016) nr. C pages 15 p.
Year: 2016
Contents:
Publisher: Elsevier Inc.
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 18 of 20 found articles
 
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