| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Aligning Marketing and Purchasing for new value creation
|
Matthyssens, Paul
|
|
2016
|
52 |
C |
p. 60-73
14 p.
|
artikel
|
| 2 |
Antecedents of functional integration during new product development: The purchasing–marketing link
|
Gonzalez-Zapatero, Carmen
|
|
2016
|
52 |
C |
p. 47-59
13 p.
|
artikel
|
| 3 |
Co-management of purchasing and marketing: Why, when and how?
|
Wagner, Stephan M.
|
|
2016
|
52 |
C |
p. 27-36
10 p.
|
artikel
|
| 4 |
Driving shareholder value with customer asset management: Moving beyond customer lifetime value
|
Nenonen, Suvi
|
|
2016
|
52 |
C |
p. 140-150
11 p.
|
artikel
|
| 5 |
Editorial Board
|
|
|
2016
|
52 |
C |
p. IFC-
1 p.
|
artikel
|
| 6 |
Editorial Board Continued
|
|
|
2016
|
52 |
C |
p. i-ii
nvt p.
|
artikel
|
| 7 |
Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms
|
Frösén, Johanna
|
|
2016
|
52 |
C |
p. 91-99
9 p.
|
artikel
|
| 8 |
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
|
Nyadzayo, Munyaradzi W.
|
|
2016
|
52 |
C |
p. 163-174
12 p.
|
artikel
|
| 9 |
How buyer–seller relationship orientation affects adaptation of sales processes to the buying process
|
Viio, Paul
|
|
2016
|
52 |
C |
p. 37-46
10 p.
|
artikel
|
| 10 |
Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model
|
Ashnai, Bahar
|
|
2016
|
52 |
C |
p. 128-139
12 p.
|
artikel
|
| 11 |
Introduction to the special issue on Co-management of Purchasing and Marketing
|
Lindgreen, Adam
|
|
2016
|
52 |
C |
p. 4-5
2 p.
|
artikel
|
| 12 |
Letter from the co-editors-in-chief
|
LaPlaca, Peter J.
|
|
2016
|
52 |
C |
p. 1-3
3 p.
|
artikel
|
| 13 |
Network strategies and effects in an interactive context
|
Öberg, Christina
|
|
2016
|
52 |
C |
p. 117-127
11 p.
|
artikel
|
| 14 |
Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis
|
Toon, Mark A.
|
|
2016
|
52 |
C |
p. 74-81
8 p.
|
artikel
|
| 15 |
Securing business-to-business relationships: The impact of switching costs
|
Blut, Markus
|
|
2016
|
52 |
C |
p. 82-90
9 p.
|
artikel
|
| 16 |
Sustainable value co-creation in business networks
|
Lacoste, Sylvie
|
|
2016
|
52 |
C |
p. 151-162
12 p.
|
artikel
|
| 17 |
The impact of competition and cooperation on the performance of a retail agglomeration and its stores
|
Teller, Christoph
|
|
2016
|
52 |
C |
p. 6-17
12 p.
|
artikel
|
| 18 |
The reinforcing effect of a firm's customer orientation and supply-base orientation on performance
|
Ziggers, Gerrit Willem
|
|
2016
|
52 |
C |
p. 18-26
9 p.
|
artikel
|
| 19 |
Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors
|
Woisetschläger, David M.
|
|
2016
|
52 |
C |
p. 109-116
8 p.
|
artikel
|
| 20 |
Why should I attend? The value of business networking events
|
Mitchell, Vincent-Wayne
|
|
2016
|
52 |
C |
p. 100-108
9 p.
|
artikel
|
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