| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Business marketing in BRIC countries
|
Biggemann, Sergio
|
|
2011
|
40 |
1 |
p. 5-7
3 p.
|
artikel
|
| 2 |
Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study
|
Ndubisi, Nelson Oly
|
|
2011
|
40 |
1 |
p. 109-117
9 p.
|
artikel
|
| 3 |
Customer response to dissatisfaction: A synthesis of literature and conceptual framework
|
Ferguson, Jodie L.
|
|
2011
|
40 |
1 |
p. 118-127
10 p.
|
artikel
|
| 4 |
Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India
|
Singh, Ramendra
|
|
2011
|
40 |
1 |
p. 78-85
8 p.
|
artikel
|
| 5 |
Editorial Board Continued
|
|
|
2011
|
40 |
1 |
p. i-ii
nvt p.
|
artikel
|
| 6 |
Information search in complex industrial buying: Empirical evidence from Brazil
|
Alejandro, Thomas Brashear
|
|
2011
|
40 |
1 |
p. 17-27
11 p.
|
artikel
|
| 7 |
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
|
Trainor, Kevin J.
|
|
2011
|
40 |
1 |
p. 162-174
13 p.
|
artikel
|
| 8 |
Investigating the implications of business and culture on the behaviour of customers of international firms
|
Gupta, Suraksha
|
|
2011
|
40 |
1 |
p. 65-77
13 p.
|
artikel
|
| 9 |
Marketing metrics: Insights from Brazilian managers
|
Sampaio, Cláudio Hoffmann
|
|
2011
|
40 |
1 |
p. 8-16
9 p.
|
artikel
|
| 10 |
Marketing metrics' usage: Its predictors and implications for customer relationship management
|
Ling-yee, Li
|
|
2011
|
40 |
1 |
p. 139-148
10 p.
|
artikel
|
| 11 |
Motivating the industrial sales force in the sales forecasting process
|
McCarthy Byrne, Teresa M.
|
|
2011
|
40 |
1 |
p. 128-138
11 p.
|
artikel
|
| 12 |
Procurement cost reduction for customized non-critical items in an automotive supply chain: An action research project
|
Pereira, Giancarlo Medeiros
|
|
2011
|
40 |
1 |
p. 28-35
8 p.
|
artikel
|
| 13 |
Return on marketing investments in B2B customer relationships: A decision-making and optimization approach
|
Streukens, Sandra
|
|
2011
|
40 |
1 |
p. 149-161
13 p.
|
artikel
|
| 14 |
Special issue on business-to-business marketing in the BRIC countries
|
LaPlaca, Peter J.
|
|
2011
|
40 |
1 |
p. 1-4
4 p.
|
artikel
|
| 15 |
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
|
Smirnova, Maria
|
|
2011
|
40 |
1 |
p. 44-53
10 p.
|
artikel
|
| 16 |
The measurement of guanxi: Introducing the GRX scale
|
Yen, Dorothy A.
|
|
2011
|
40 |
1 |
p. 97-108
12 p.
|
artikel
|
| 17 |
The outcome of company and account manager relationship quality on loyalty, relationship value and performance
|
Alejandro, Thomas Brashear
|
|
2011
|
40 |
1 |
p. 36-43
8 p.
|
artikel
|
| 18 |
Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
|
Smirnova, Maria
|
|
2011
|
40 |
1 |
p. 54-64
11 p.
|
artikel
|
| 19 |
When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China
|
Yang, Zhilin
|
|
2011
|
40 |
1 |
p. 86-96
11 p.
|
artikel
|
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