nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A comparison of marketing approaches used by high-tech firms: 1985 versus 2001
|
Traynor, Kenneth |
|
2004 |
33 |
5 |
p. 457-461 5 p. |
artikel |
2 |
A methodological approach to the marketing process in the biotechnology-based companies
|
Costa, Carla |
|
2004 |
33 |
5 |
p. 403-418 16 p. |
artikel |
3 |
Brand equity in the business-to-business market
|
Bendixen, Mike |
|
2004 |
33 |
5 |
p. 371-380 10 p. |
artikel |
4 |
Editorial Board
|
|
|
2004 |
33 |
5 |
p. IFC- 1 p. |
artikel |
5 |
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
|
Weerawardena, Jay |
|
2004 |
33 |
5 |
p. 419-428 10 p. |
artikel |
6 |
Innovativeness: Its antecedents and impact on business performance
|
Hult, G.Tomas M. |
|
2004 |
33 |
5 |
p. 429-438 10 p. |
artikel |
7 |
Letter from the Editor
|
Peter J. LaPlaca, Peter J. |
|
2004 |
33 |
5 |
p. iii-iv nvt p. |
artikel |
8 |
Organizational antecedents of environmental responsiveness in industrial new product development
|
Pujari, Devashish |
|
2004 |
33 |
5 |
p. 381-391 11 p. |
artikel |
9 |
Product profitability: Causes and effects
|
Sievänen, Matti |
|
2004 |
33 |
5 |
p. 393-401 9 p. |
artikel |
10 |
Sales force obsolescence: Perceptions from sales and marketing executives of individual, organizational, and environmental factors
|
Jones, Eli |
|
2004 |
33 |
5 |
p. 439-456 18 p. |
artikel |
11 |
The role of the Internet in new product performance: A conceptual investigation
|
Ozer, Muammer |
|
2004 |
33 |
5 |
p. 355-369 15 p. |
artikel |