| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A comparison of marketing approaches used by high-tech firms: 1985 versus 2001
|
Traynor, Kenneth
|
|
2004
|
33 |
5 |
p. 457-461
5 p.
|
article
|
| 2 |
A methodological approach to the marketing process in the biotechnology-based companies
|
Costa, Carla
|
|
2004
|
33 |
5 |
p. 403-418
16 p.
|
article
|
| 3 |
Brand equity in the business-to-business market
|
Bendixen, Mike
|
|
2004
|
33 |
5 |
p. 371-380
10 p.
|
article
|
| 4 |
Editorial Board
|
|
|
2004
|
33 |
5 |
p. IFC-
1 p.
|
article
|
| 5 |
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
|
Weerawardena, Jay
|
|
2004
|
33 |
5 |
p. 419-428
10 p.
|
article
|
| 6 |
Innovativeness: Its antecedents and impact on business performance
|
Hult, G.Tomas M.
|
|
2004
|
33 |
5 |
p. 429-438
10 p.
|
article
|
| 7 |
Letter from the Editor
|
Peter J. LaPlaca, Peter J.
|
|
2004
|
33 |
5 |
p. iii-iv
nvt p.
|
article
|
| 8 |
Organizational antecedents of environmental responsiveness in industrial new product development
|
Pujari, Devashish
|
|
2004
|
33 |
5 |
p. 381-391
11 p.
|
article
|
| 9 |
Product profitability: Causes and effects
|
Sievänen, Matti
|
|
2004
|
33 |
5 |
p. 393-401
9 p.
|
article
|
| 10 |
Sales force obsolescence: Perceptions from sales and marketing executives of individual, organizational, and environmental factors
|
Jones, Eli
|
|
2004
|
33 |
5 |
p. 439-456
18 p.
|
article
|
| 11 |
The role of the Internet in new product performance: A conceptual investigation
|
Ozer, Muammer
|
|
2004
|
33 |
5 |
p. 355-369
15 p.
|
article
|
Journal description