nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Developing market responsiveness throughout your company
|
Masiello, Thomas |
|
1988 |
17 |
2 |
p. 85-93 9 p. |
artikel |
2 |
Evaluating the effects of advertising and sales promotion campaigns
|
Whan Park, C. |
|
1988 |
17 |
2 |
p. 129-140 12 p. |
artikel |
3 |
Five types of industrial sales jobs
|
Moncrief, William C. |
|
1988 |
17 |
2 |
p. 161-167 7 p. |
artikel |
4 |
How buyers handle conflicts
|
Day, Ralph L. |
|
1988 |
17 |
2 |
p. 153-160 8 p. |
artikel |
5 |
How marketers evaluate price sensitivity
|
Morris, Michael H. |
|
1988 |
17 |
2 |
p. 169-176 8 p. |
artikel |
6 |
New product success & failure: Three case studies
|
Davis, John Stephen |
|
1988 |
17 |
2 |
p. 103-109 7 p. |
artikel |
7 |
Selecting an industrial advertising agency
|
Harvey, Michael G. |
|
1988 |
17 |
2 |
p. 119-127 9 p. |
artikel |
8 |
The role of change agents in new product adoption: A case study
|
Harrer, B.J. |
|
1988 |
17 |
2 |
p. 95-102 8 p. |
artikel |
9 |
Unique aspects of marketing industrial services
|
Jackson, Ralph W. |
|
1988 |
17 |
2 |
p. 111-118 8 p. |
artikel |
10 |
Utilizing expert database services
|
Bolfing, Claire P. |
|
1988 |
17 |
2 |
p. 141-151 11 p. |
artikel |