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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
10 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Developing market responsiveness throughout your company |
Masiello, Thomas |
1988 |
17 | 2 |
p. 85-93 9 p. |
article |
|
| 2 | Evaluating the effects of advertising and sales promotion campaigns |
Whan Park, C. |
1988 |
17 | 2 |
p. 129-140 12 p. |
article |
|
| 3 | Five types of industrial sales jobs |
Moncrief, William C. |
1988 |
17 | 2 |
p. 161-167 7 p. |
article |
|
| 4 | How buyers handle conflicts |
Day, Ralph L. |
1988 |
17 | 2 |
p. 153-160 8 p. |
article |
|
| 5 | How marketers evaluate price sensitivity |
Morris, Michael H. |
1988 |
17 | 2 |
p. 169-176 8 p. |
article |
|
| 6 | New product success & failure: Three case studies |
Davis, John Stephen |
1988 |
17 | 2 |
p. 103-109 7 p. |
article |
|
| 7 | Selecting an industrial advertising agency |
Harvey, Michael G. |
1988 |
17 | 2 |
p. 119-127 9 p. |
article |
|
| 8 | The role of change agents in new product adoption: A case study |
Harrer, B.J. |
1988 |
17 | 2 |
p. 95-102 8 p. |
article |
|
| 9 | Unique aspects of marketing industrial services |
Jackson, Ralph W. |
1988 |
17 | 2 |
p. 111-118 8 p. |
article |
|
| 10 | Utilizing expert database services |
Bolfing, Claire P. |
1988 |
17 | 2 |
p. 141-151 11 p. |
article |
10 results found