nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Criteria changes across product development stages
|
Ronkainen, Ilkka A. |
|
1985 |
14 |
3 |
p. 171-178 8 p. |
artikel |
2 |
Critical uses of research in business marketing
|
Gross, Irwin |
|
1985 |
14 |
3 |
p. 165-170 6 p. |
artikel |
3 |
Effective selling approaches to buyers' objections
|
Schurr, Paul H. |
|
1985 |
14 |
3 |
p. 195-202 8 p. |
artikel |
4 |
How industrial salespeople gain customer trust
|
Swan, John E. |
|
1985 |
14 |
3 |
p. 203-211 9 p. |
artikel |
5 |
Industrial marketing strategy
|
Dolan, Dennis J. |
|
1985 |
14 |
3 |
p. 218-219 2 p. |
artikel |
6 |
Managing a capital equipment business's market share
|
Best, Roger J. |
|
1985 |
14 |
3 |
p. 159-164 6 p. |
artikel |
7 |
OEM buying process for new components: Purchasing and marketing implications
|
Matthyssens, P. |
|
1985 |
14 |
3 |
p. 145-157 13 p. |
artikel |
8 |
Overall corporate strategies for new product programs
|
Cooper, Robert G. |
|
1985 |
14 |
3 |
p. 179-193 15 p. |
artikel |
9 |
Segmenting the industrial market
|
Wilson, Timothy L. |
|
1985 |
14 |
3 |
p. 217-218 2 p. |
artikel |
10 |
Telemarketing: Supplement to field sales
|
Coppett, John I. |
|
1985 |
14 |
3 |
p. 213-216 4 p. |
artikel |