| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Acquiring cross-border business customers: The roles of relevance and novelty in online communication
|
Zhao, Danyang
|
|
|
126 |
C |
p. 1-17
|
artikel
|
| 2 |
Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics
|
Guenther, Peter
|
|
|
126 |
C |
p. 185-196
|
artikel
|
| 3 |
Beyond buying bytes: Complementing agile new product development with an agile procurement process
|
Schültken, Ruth
|
|
|
126 |
C |
p. 210-220
|
artikel
|
| 4 |
Call for Papers for the 9th Industrial Marketing Management Summit
|
Lindgreen, Adam
|
|
|
126 |
C |
p. A1-A2
|
artikel
|
| 5 |
Coopetition: A boon for firms, a bane for managers
|
Ngowi, Carolyn Yesse
|
|
|
126 |
C |
p. 101-117
|
artikel
|
| 6 |
Coopetition: Stepping in and out of contextual spaces
|
McGrath, Helen
|
|
|
126 |
C |
p. 221-235
|
artikel
|
| 7 |
Different roads lead to Rome: A configurational investigation of solution Salespeople's sales success in business-to-business markets
|
Bongers, Franziska M.
|
|
|
126 |
C |
p. 251-265
|
artikel
|
| 8 |
Editorial Board
|
|
|
|
126 |
C |
p. ii
|
artikel
|
| 9 |
Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect?
|
Paulraj, Antony
|
|
|
126 |
C |
p. 146-158
|
artikel
|
| 10 |
Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context
|
Koporcic, Nikolina
|
|
|
126 |
C |
p. 44-55
|
artikel
|
| 11 |
Franchisees' adoption of omnichannel marketing
|
Chaney, Damien
|
|
|
126 |
C |
p. 18-29
|
artikel
|
| 12 |
From rivals to allies: Building and benefiting from coopetition capability
|
Zulu-Chisanga, Stella
|
|
|
126 |
C |
p. 85-100
|
artikel
|
| 13 |
Guest editorial: A new era of coopetition research
|
Crick, James M.
|
|
|
126 |
C |
p. A13-A18
|
artikel
|
| 14 |
Key account managers and customer experience: A service ecosystem approach
|
Schmitt, Laurianne
|
|
|
126 |
C |
p. 118-130
|
artikel
|
| 15 |
Mental health and well-being in business-to-business markets
|
Lussier, Bruno
|
|
|
126 |
C |
p. A3-A12
|
artikel
|
| 16 |
Mind the gap: Expanding proximity theory to understand network failure in transport systems
|
Bushell, James
|
|
|
126 |
C |
p. 131-145
|
artikel
|
| 17 |
Not quite alike: Supplier relationship management in B2B marketing and supply chain literature
|
Wieland, Désirée A.C.
|
|
|
126 |
C |
p. 30-43
|
artikel
|
| 18 |
Operationalizing ad creativity and its effects in B2B advertising
|
Ferguson, Jodie L.
|
|
|
126 |
C |
p. 168-184
|
artikel
|
| 19 |
SMEs' use of AI for new product development: Adoption rates by application and readiness-to-adopt
|
Cooper, Robert G.
|
|
|
126 |
C |
p. 159-167
|
artikel
|
| 20 |
Suppressing or motivating opportunism? The effectiveness of contract enforcement in manufacturer-distributor relationship
|
Chao, Feng
|
|
|
126 |
C |
p. 56-71
|
artikel
|
| 21 |
Top management team means-ends diversity and competitive dynamics
|
Yang, Wei
|
|
|
126 |
C |
p. 197-209
|
artikel
|
| 22 |
Transitioning to artificial intelligence-based key account management: A critical assessment
|
Prior, Daniel D.
|
|
|
126 |
C |
p. 72-84
|
artikel
|
| 23 |
Unite and conquer – End-to-end value creation through intra-organizational purchasing-sales integration
|
Scherer, Jürgen
|
|
|
126 |
C |
p. 236-250
|
artikel
|
| 24 |
When being green is not enough – An experimental study of the effects of sustainable value propositions on B2B green buying decisions
|
Aksoy, Marcel
|
|
|
126 |
C |
p. 266-278
|
artikel
|
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