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                             24 results found
no title author magazine year volume issue page(s) type
1 Acquiring cross-border business customers: The roles of relevance and novelty in online communication Zhao, Danyang

126 C p. 1-17
article
2 Advertising in business markets – The obscured bottom-line effect and need for appropriate analytics Guenther, Peter

126 C p. 185-196
article
3 Beyond buying bytes: Complementing agile new product development with an agile procurement process Schültken, Ruth

126 C p. 210-220
article
4 Call for Papers for the 9th Industrial Marketing Management Summit Lindgreen, Adam

126 C p. A1-A2
article
5 Coopetition: A boon for firms, a bane for managers Ngowi, Carolyn Yesse

126 C p. 101-117
article
6 Coopetition: Stepping in and out of contextual spaces McGrath, Helen

126 C p. 221-235
article
7 Different roads lead to Rome: A configurational investigation of solution Salespeople's sales success in business-to-business markets Bongers, Franziska M.

126 C p. 251-265
article
8 Editorial Board
126 C p. ii
article
9 Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect? Paulraj, Antony

126 C p. 146-158
article
10 Exiting the space between the rock and the hard place: An integrative managerial approach to tackling burnout in a business context Koporcic, Nikolina

126 C p. 44-55
article
11 Franchisees' adoption of omnichannel marketing Chaney, Damien

126 C p. 18-29
article
12 From rivals to allies: Building and benefiting from coopetition capability Zulu-Chisanga, Stella

126 C p. 85-100
article
13 Guest editorial: A new era of coopetition research Crick, James M.

126 C p. A13-A18
article
14 Key account managers and customer experience: A service ecosystem approach Schmitt, Laurianne

126 C p. 118-130
article
15 Mental health and well-being in business-to-business markets Lussier, Bruno

126 C p. A3-A12
article
16 Mind the gap: Expanding proximity theory to understand network failure in transport systems Bushell, James

126 C p. 131-145
article
17 Not quite alike: Supplier relationship management in B2B marketing and supply chain literature Wieland, Désirée A.C.

126 C p. 30-43
article
18 Operationalizing ad creativity and its effects in B2B advertising Ferguson, Jodie L.

126 C p. 168-184
article
19 SMEs' use of AI for new product development: Adoption rates by application and readiness-to-adopt Cooper, Robert G.

126 C p. 159-167
article
20 Suppressing or motivating opportunism? The effectiveness of contract enforcement in manufacturer-distributor relationship Chao, Feng

126 C p. 56-71
article
21 Top management team means-ends diversity and competitive dynamics Yang, Wei

126 C p. 197-209
article
22 Transitioning to artificial intelligence-based key account management: A critical assessment Prior, Daniel D.

126 C p. 72-84
article
23 Unite and conquer – End-to-end value creation through intra-organizational purchasing-sales integration Scherer, Jürgen

126 C p. 236-250
article
24 When being green is not enough – An experimental study of the effects of sustainable value propositions on B2B green buying decisions Aksoy, Marcel

126 C p. 266-278
article
                             24 results found
 
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