nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A descriptive model of the trade-show budgeting decision process
|
Lilien, Gary L. |
|
1983 |
12 |
1 |
p. 25-29 5 p. |
artikel |
2 |
Advertising Strategy: A communication theory approach
|
Reilly, Desmond M. |
|
1983 |
12 |
1 |
p. 73- 1 p. |
artikel |
3 |
Beating Men at Their Own Game—A woman's guide to successful selling in industry
|
Jennings, Anne M. |
|
1983 |
12 |
1 |
p. 73-74 2 p. |
artikel |
4 |
Buying an industrial service warehouse space
|
Ferguson, Wade |
|
1983 |
12 |
1 |
p. 63-66 4 p. |
artikel |
5 |
Developing better industrial advertising
|
Bellizzi, Joseph A. |
|
1983 |
12 |
1 |
p. 19-23 5 p. |
artikel |
6 |
Editorial Board
|
|
|
1983 |
12 |
1 |
p. IFC- 1 p. |
artikel |
7 |
Frameworks of strategic marketing information needs
|
Goretsky, M.Edward |
|
1983 |
12 |
1 |
p. 7-11 5 p. |
artikel |
8 |
Government marketing — Theory and practice
|
St. John, Harry M. |
|
1983 |
12 |
1 |
p. 72-73 2 p. |
artikel |
9 |
How valid is the buy-grid model?
|
Bellizzi, Joseph A. |
|
1983 |
12 |
1 |
p. 57-62 6 p. |
artikel |
10 |
Industrial marketing research helps develop product/market strategies
|
Sommers, Donald E. |
|
1983 |
12 |
1 |
p. 1-6 6 p. |
artikel |
11 |
Industrial New Product Development: A Manual for the 1980's
|
Kelly, George H. |
|
1983 |
12 |
1 |
p. 69-71 3 p. |
artikel |
12 |
Institutionalizing innovation: A study of organizational learning systems
|
Wilson, Timothy L. |
|
1983 |
12 |
1 |
p. 67-68 2 p. |
artikel |
13 |
Sales Management: Behavior, Practice, and Cases
|
Hawes, Jon M. |
|
1983 |
12 |
1 |
p. 68- 1 p. |
artikel |
14 |
Stalemate in technology: Innovations overcome the depression
|
Wilson, Timothy L. |
|
1983 |
12 |
1 |
p. 71-72 2 p. |
artikel |
15 |
Tactical product decisions
|
Greenley, Gordon E. |
|
1983 |
12 |
1 |
p. 13-18 6 p. |
artikel |
16 |
The complex decision to select a supplier: A case study
|
Kennedy, Anita M. |
|
1983 |
12 |
1 |
p. 45-56 12 p. |
artikel |
17 |
The product-elimination decision and strategies
|
Avlonitis, George J. |
|
1983 |
12 |
1 |
p. 31-43 13 p. |
artikel |