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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
17 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | A descriptive model of the trade-show budgeting decision process |
Lilien, Gary L. |
1983 |
12 | 1 |
p. 25-29 5 p. |
article |
|
| 2 | Advertising Strategy: A communication theory approach |
Reilly, Desmond M. |
1983 |
12 | 1 |
p. 73- 1 p. |
article |
|
| 3 | Beating Men at Their Own Game—A woman's guide to successful selling in industry |
Jennings, Anne M. |
1983 |
12 | 1 |
p. 73-74 2 p. |
article |
|
| 4 | Buying an industrial service warehouse space |
Ferguson, Wade |
1983 |
12 | 1 |
p. 63-66 4 p. |
article |
|
| 5 | Developing better industrial advertising |
Bellizzi, Joseph A. |
1983 |
12 | 1 |
p. 19-23 5 p. |
article |
|
| 6 | Editorial Board |
1983 |
12 | 1 |
p. IFC- 1 p. |
article |
||
| 7 | Frameworks of strategic marketing information needs |
Goretsky, M.Edward |
1983 |
12 | 1 |
p. 7-11 5 p. |
article |
|
| 8 | Government marketing — Theory and practice |
St. John, Harry M. |
1983 |
12 | 1 |
p. 72-73 2 p. |
article |
|
| 9 | How valid is the buy-grid model? |
Bellizzi, Joseph A. |
1983 |
12 | 1 |
p. 57-62 6 p. |
article |
|
| 10 | Industrial marketing research helps develop product/market strategies |
Sommers, Donald E. |
1983 |
12 | 1 |
p. 1-6 6 p. |
article |
|
| 11 | Industrial New Product Development: A Manual for the 1980's |
Kelly, George H. |
1983 |
12 | 1 |
p. 69-71 3 p. |
article |
|
| 12 | Institutionalizing innovation: A study of organizational learning systems |
Wilson, Timothy L. |
1983 |
12 | 1 |
p. 67-68 2 p. |
article |
|
| 13 | Sales Management: Behavior, Practice, and Cases |
Hawes, Jon M. |
1983 |
12 | 1 |
p. 68- 1 p. |
article |
|
| 14 | Stalemate in technology: Innovations overcome the depression |
Wilson, Timothy L. |
1983 |
12 | 1 |
p. 71-72 2 p. |
article |
|
| 15 | Tactical product decisions |
Greenley, Gordon E. |
1983 |
12 | 1 |
p. 13-18 6 p. |
article |
|
| 16 | The complex decision to select a supplier: A case study |
Kennedy, Anita M. |
1983 |
12 | 1 |
p. 45-56 12 p. |
article |
|
| 17 | The product-elimination decision and strategies |
Avlonitis, George J. |
1983 |
12 | 1 |
p. 31-43 13 p. |
article |
17 results found