| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Adversarial Service Networks: A Study of Service Firms’ Response to Manufacturer-led Servitization in Aviation
|
Wirths, Oliver
|
|
|
119 |
C |
p. 162-177
|
article
|
| 2 |
An emprical examination of customer value proposition implementation
|
Grimes-Rose, Marsha
|
|
|
119 |
C |
p. 15-26
|
article
|
| 3 |
Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
|
Swani, Kunal
|
|
|
119 |
C |
p. 43-61
|
article
|
| 4 |
Augmented and virtual reality in managing B2B customer experiences
|
Wieland, Désirée A.C.
|
|
|
119 |
C |
p. 193-205
|
article
|
| 5 |
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
|
Ferdous, Ahmed Shahriar
|
|
|
119 |
C |
p. 147-161
|
article
|
| 6 |
Crisis-driven innovations in marketing
|
Rishi, Neha
|
|
|
119 |
C |
p. 135-146
|
article
|
| 7 |
Developing customer analytics capability in firms of different ages: Examining the complementarity of outside-in and inside-out resources
|
Mehrabi, Hamed
|
|
|
119 |
C |
p. 108-121
|
article
|
| 8 |
Editorial Board
|
|
|
|
119 |
C |
p. ii
|
article
|
| 9 |
Examining the linkage between managerial ties and firm performance: The mediating role of marketing capabilities and moderation role of industry - A meta-analytic approach
|
Shukla, Abhishek
|
|
|
119 |
C |
p. 122-134
|
article
|
| 10 |
Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance
|
Jain, Shilpi
|
|
|
119 |
C |
p. 218-237
|
article
|
| 11 |
How tech companies advance sustainability through artificial intelligence: Developing and evaluating an AI x Sustainability strategy framework
|
Zechiel, Felix
|
|
|
119 |
C |
p. 75-89
|
article
|
| 12 |
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
|
Tang, Yihui Elina
|
|
|
119 |
C |
p. 252-263
|
article
|
| 13 |
Product development the IKEA way – The role of target costing as a framing device to configure and combine resources in networks
|
Baraldi, Enrico
|
|
|
119 |
C |
p. 206-217
|
article
|
| 14 |
Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences
|
Maduku, Daniel K.
|
|
|
119 |
C |
p. 27-42
|
article
|
| 15 |
The AI transformation of product innovation
|
Cooper, Robert G.
|
|
|
119 |
C |
p. 62-74
|
article
|
| 16 |
Understanding B2B customer journeys for complex digital services: The case of cloud computing
|
Terpoorten, Claas
|
|
|
119 |
C |
p. 178-192
|
article
|
| 17 |
Unlocking the potential of Industrial Internet of Things (IIOT) in the age of the industrial metaverse: Business models and challenges
|
Endres, Herbert
|
|
|
119 |
C |
p. 90-107
|
article
|
| 18 |
Value creation in data-centric B2B platforms: A model based on multiple case studies
|
Mancuso, Ilaria
|
|
|
119 |
C |
p. 1-14
|
article
|
| 19 |
Video-based sales interaction in cross-cultural B2B relationships: Potential (un)desired consequences
|
Koponen, Jonna
|
|
|
119 |
C |
p. 238-251
|
article
|
Journal description