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                             17 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 B2B service sales on a digital multi-sided platform: Transformation from value chains to value networks Heikinheimo, Minna

116 C p. 26-39
artikel
2 Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) Blankson, Charles

116 C p. A4-A7
artikel
3 Categorization of organizational reputation and subordinate organizations' global funding outcome: A higher education perspective Anand, Ankit

116 C p. 130-144
artikel
4 Coopetitive dynamics, really? Towards an interaction perspective on coopetition Kostis, Angelos

116 C p. 158-169
artikel
5 Corrigendum to “Re-thinking strategic myopia: A necessary condition analysis of heuristic and firm's performance” [Industrial Marketing Management 115 (2023) 99-109] Czakon, Wojciech

116 C p. 170-172
artikel
6 Culturally diverse teams and inter-organizational knowledge sharing behavior: The role of perceived morality and relationship orientation Nguyen, Mai

116 C p. 120-129
artikel
7 Drivers of salespeople engagement: A justice perspective Rajabi, Reza

116 C p. 51-65
artikel
8 Dynamic capabilities that matter for business failure versus survival Gupta, Narain

116 C p. 40-50
artikel
9 Editorial Board
116 C p. ii
artikel
10 How distance influences contractual governance in buyer-seller relationships Wang, Yong

116 C p. 1-11
artikel
11 Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing Ritter, Thomas

116 C p. 82-92
artikel
12 Leading the transition to multi-sided platforms (MSPs) in a B2B context – The case of a recycling SME Budde, Lukas

116 C p. 106-119
artikel
13 Pathways of development of dynamic capabilities for servitization transformation: A longitudinal multi-case study Castka, Pavel

116 C p. 66-81
artikel
14 The dark side of artificial intelligence for industrial marketing management: Threats and risks of AI adoption Pantano, Eleonora

116 C p. A1-A3
artikel
15 Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective Satornino, Cinthia Beccacece

116 C p. 145-157
artikel
16 Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry Liu, Paul C.Y.

116 C p. 12-25
artikel
17 You or an imposter? How to protect brand identity in a business-to-business context? Shankar, Amit

116 C p. 93-105
artikel
                             17 gevonden resultaten
 
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