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                             34 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 Accelerating growth with strategic innovation: Putting market driving into context Day, George S.

113 C p. 341-344
artikel
2 A desire for success: Exploring the roles of personal and job resources in determining the outcomes of salesperson social media use Kalra, Ashish

113 C p. 202-214
artikel
3 A systematic literature review on network marketing: What do we know and where should we be heading? Chopra, Ishani Patharia

113 C p. 180-201
artikel
4 A temporal approach to innovation management in recessionary times Chen, Steven

113 C p. 215-231
artikel
5 Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond Zia, Najam Ul

113 C p. 14-29
artikel
6 B2B customer journeys: Conceptualization and an integrative framework Purmonen, Arttu

113 C p. 74-87
artikel
7 Benefit from market knowledge: Failure analysis capability and venture goal progress in a turbulent environment Li, Xiaolin

113 C p. 30-41
artikel
8 Clearing the paradigmatic fog: A rejoinder to responses Möller, Kristian

113 C p. 295-299
artikel
9 Customer concentration and supplier financial performance: An inverted U-shaped relationship Han, Zhaojun

113 C p. 138-152
artikel
10 Domains of innovation intent: A key leadership responsibility O'Connor, Gina Colarelli

113 C p. 352-356
artikel
11 Do salesforce management systems actually drive salesperson intentions? Epler, Rhett T.

113 C p. 42-57
artikel
12 Editorial: Best business-to-business marketing management Ph.D. thesis 2023 Lindgreen, Adam

113 C p. A3
artikel
13 Editorial Board
113 C p. IFC
artikel
14 Editorial Board Continued
113 C p. i-iii
artikel
15 Editorial: 2022 impact factor announcement Lindgreen, Adam

113 C p. A1-A2
artikel
16 Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement Balaji, M.S.

113 C p. 243-257
artikel
17 Exploring the future of market driving: A dialogue with marketing thought leaders Schweitzer, Fiona

113 C p. 277-294
artikel
18 Franchise capabilities and system performance: A configurational perspective Perdreau, Frédéric

113 C p. 326-340
artikel
19 How startups become attractive to suppliers and achieve preferred customer status: Factors influencing the positioning of young firms Tessaro, Juliano Afonso

113 C p. 100-115
artikel
20 Impression management and leadership in failing or failed business-to-business firms during and post-COVID-19: Empirical insights from Africa Alo, Obinna

113 C p. 1-13
artikel
21 Managing appropriation concerns and coordination costs in complex vendor relationships: Integration and isolation as governance strategies Agndal, Henrik

113 C p. 116-127
artikel
22 Managing digitization of industrial incumbents through innovation-oriented leadership Moschko, Lukas

113 C p. 232-242
artikel
23 Market driving, market driven, or both? toward a concept of dual market orientation Carpenter, Gregory S.

113 C p. 357-359
artikel
24 Market driving: Some directions for future research Kohli, Ajay K.

113 C p. 348-351
artikel
25 Mining the metaphor of market driving to propel productive research Fischer, Eileen

113 C p. 345-347
artikel
26 Neuroscience in business-to-business marketing research: A literature review, co-citation analysis and research agenda Öberg, Christina

113 C p. 168-179
artikel
27 Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack Nyuur, Richard B.

113 C p. 128-137
artikel
28 Sales compensation plan type and sales opportunity coverage: “Double-edged” sword effects on sales performance Claro, Danny Pimentel

113 C p. 153-167
artikel
29 Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making Grazzini, Laura

113 C p. 300-311
artikel
30 Spurred or spurned? The effects of combined innovations and major obstacles on B2B SME capability generation and future focus Hansen, Jared M.

113 C p. 312-325
artikel
31 Staying alive: Coopetition and competitor oriented behaviour from a pre- to post COVID-19 pandemic era Crick, James M.

113 C p. 58-73
artikel
32 Unravelling the dark side of sharing economy – Managing and sustaining B2B relationships on digital platforms Rana, Nripendra P.

113 C p. A4-A10
artikel
33 When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility Yu, Chong

113 C p. 88-99
artikel
34 You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training Satornino, Cinthia Beccacece

113 C p. 258-276
artikel
                             34 gevonden resultaten
 
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