| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?
|
İpek, İlayda
|
|
|
108 |
C |
p. 1-22
|
artikel
|
| 2 |
An empirical taxonomy of Knowledge-Intensive Business Services buyers: An Absorptive Capacity approach
|
Teixeira, Rafael
|
|
|
108 |
C |
p. 149-164
|
artikel
|
| 3 |
Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets
|
Wengler, Stefan
|
|
|
108 |
C |
p. 205-222
|
artikel
|
| 4 |
B2B brand positioning – A capability (exploration x exploitation) based typology: Cases from the Middle East
|
Iyer, Pramod
|
|
|
108 |
C |
p. 178-189
|
artikel
|
| 5 |
B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
|
Mogaji, Emmanuel
|
|
|
108 |
C |
p. 237-250
|
artikel
|
| 6 |
B2B influencer marketing: Conceptualization and four managerial strategies
|
Mero, Joel
|
|
|
108 |
C |
p. 79-93
|
artikel
|
| 7 |
Changing the market for a sustainable innovation
|
Keränen, Outi
|
|
|
108 |
C |
p. 108-121
|
artikel
|
| 8 |
Corrigendum to “Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry” [Industrial Marketing Management 93(2021) 52–62/IMM_8228]
|
Rose, Susan
|
|
|
108 |
C |
p. 276
|
artikel
|
| 9 |
Does geographic distance to customers improve or inhibit supplier innovation? A moderated inverted-U relationship
|
Wei, Shaobo
|
|
|
108 |
C |
p. 134-148
|
artikel
|
| 10 |
Editorial Board
|
|
|
|
108 |
C |
p. IFC
|
artikel
|
| 11 |
Editorial Board Continued
|
|
|
|
108 |
C |
p. i-iii
|
artikel
|
| 12 |
Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction
|
Opoku, Robert A.
|
|
|
108 |
C |
p. 165-177
|
artikel
|
| 13 |
Innovation ecosystems in B2B contexts: Owning the space
|
Pattinson, Steven
|
|
|
108 |
C |
p. A1-A9
|
artikel
|
| 14 |
Innovation for survival: The scope of negative attainment discrepancy and enterprise R&D investment
|
Chen, Weihong
|
|
|
108 |
C |
p. 190-204
|
artikel
|
| 15 |
Market shaping for a fossil-free economy: Institutional work to change market practices of public procurement
|
Mattsson, Lars-Gunnar
|
|
|
108 |
C |
p. 23-34
|
artikel
|
| 16 |
Sharing the benefits: How different dimensions contribute to value creation and capture
|
Minerbo, Claudio
|
|
|
108 |
C |
p. 251-262
|
artikel
|
| 17 |
Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity
|
Najafi-Tavani, Saeed
|
|
|
108 |
C |
p. 263-275
|
artikel
|
| 18 |
The buying center concept as a milestone in industrial marketing: Review and research agenda
|
Cabanelas, Pablo
|
|
|
108 |
C |
p. 65-78
|
artikel
|
| 19 |
The emergence of coopetition in highly regulated industries: A study on the Brazilian private healthcare market
|
Monticelli, Jefferson Marlon
|
|
|
108 |
C |
p. 35-46
|
artikel
|
| 20 |
Trust and opportunism as paradoxical tension: Implications for achieving sustainability in buyer-supplier relationships
|
Blome, Constantin
|
|
|
108 |
C |
p. 94-107
|
artikel
|
| 21 |
Understanding sales enablement in complex B2B companies: Uncovering similarities and differences in a cross-functional and multi-level case study
|
Lauzi, Fabian
|
|
|
108 |
C |
p. 47-64
|
artikel
|
| 22 |
Unleash the power of the installed base: Identifying cross-selling opportunities from solution offerings
|
van der Borgh, Michel
|
|
|
108 |
C |
p. 122-133
|
artikel
|
| 23 |
What drives technology licenses to contain (non-)legally enforceable contracting?
|
Hassanzadegan, Amir
|
|
|
108 |
C |
p. 223-236
|
artikel
|
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