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| Titel: |
Revelando e compreendendo o relacionamento professor-aluno em marketing. |
| Auteur: |
Ana Akemi Ikeda Fátima Cristina Trindade Bacellar |
| Verschenen in: |
RAM. Revista de Administração Mackenzie |
| Paginering: | Jaargang 9 (2008) nr. 5 pagina's 137-154 |
| Jaar: |
2008 |
| Inhoud: |
Teaching profession challenges are huge and plentiful bringing pressure camefrom many sources. The aim of this study, exploratory and qualitative, is to raise theperspective of Marketing professors regarding the way they face their students atdifferent levels: undergraduate and graduated students. The method of data collectionwas individual in-depth interviews and the method for works conduction anddata analysis was the grounded theory. The study concludes that those who teachto all levels tend to prefer master/doctoral students followed by students of collegelevel. At the same time, there is a negative reaction to the way professor evaluationsare made and presented to students, although the practice itself is approved by theinterviewees. Finally, grounded from interviewees’ reports, the implementation ofMarketing philosophy and concepts into the classroom is suggested. |
| Uitgever: |
Editora Mackenzie (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 7 van 7 gevonden artikelen
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