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Details van artikel 70 van 90 gevonden artikelen
| Titel: |
THE MARKETING AND LOGISTICAL ASPECTS OF THE CONSUMER VALUE |
| Auteur: |
Z. DOMBORÓCZKY |
| Verschenen in: |
Lucrări stiinţifice. Management agricol |
| Paginering: | Jaargang XI (2009) nr. 2 pagina's 109-114 |
| Jaar: |
2009 |
| Inhoud: |
With the appearing of supply chain viewpoint a new cycle began in the filed of logistics and due to that in the leading of firms as well. The interpretation of the outspread logistical supply chain called the attention to the fact that recently the logistical process of the organisations stretch as far as the costumers and end users. Paying attention to the needs of costumers in such a high degree unavoidably demands the closer cooperation of the logistics and marketing. As a matter of fact in the dynamically changing and overstocked markets of recent days the collateral of the companies competitiveness depend on the level of costumer services given by the two areas. The functional isolation characterizing the last period has been replaced by the union of the part strategies in order to reach and keep competitiveness although not in the case of all the business functions but surely the determined areas of the companies’ value chain such as production, logistics and marketing. |
| Uitgever: |
Universitatea de Ştiinţe Agricole şi Medicină Veterinară a Banatului Timişoara (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 70 van 90 gevonden artikelen
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