Journal of human resources in hospitality & tourism
Paginering:
Jaargang 6 (2007) nr. 2 pagina's 43-57
Jaar:
2007-08-09
Inhoud:
Entrepreneurship, according to the classical economic definition, is an instrument for transforming and improving the economy and society. Entrepreneurs are regarded as persons who build and manage an enterprise for the pursuit of profit in the course of which they innovate and take risks, as the outcome of any innovation is usually not certain. Tourists are consumers of experiences and these experiences are made up of many elements. Tourists come from diverse origins to visit numerous destinations, overcoming great distances through transportation. It follows that opportunities for innovation occur in any product or service that contributes to this experience at off-the-origin point, the destination, or in route between the two. In Kenya, much of tourism is wildlife based and beach based in specific regions. Also, it is only the Maasai, Samburu, and the Coastal ethnic groups whose culture is being exploited while there are 42 ethnic communities living here. Hence the need for this research is to expose other areas in Kenya as well as cultures, and further to examine and concentrate upon the opportunities for entrepreneurship in Western Kenya which has a rich dynamic culture and potential.
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